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I KNOW TWITTER, BUT HOW DO I USE

IT?

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• 340 MILLION MONTHLY ACTIVE USERS

• 28 MILLION OF THESE ARE IN THE UK

• 850 MILLION TWEETS A WEEK

• 80% OF TWITTER USERS ARE MOBILE • 18% OF PEOPLE WILL SHARE YOUR CONTENT MORE IF YOU TAG APPROPRIATLELY AND ADD AN IMAGE

*Facts based on Twitter stats provided in July 2015

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Task Command

@mention By placing the @ symbol in front of a username, you can tag

another user in your Tweet.

@reply By starting your Tweet with @username, you can reply publicly

to a single user.

Direct message (DM) A private message can be sent directly to a user on Twitter who is already following you.

Follower A follower is someone who follows you on Twitter and sees

your updates on his home feed.

Retweet (RT) This is a way for someone to share a Tweet from another user's

account.

Favourite Show a user you have enjoyed their content.

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WHAT IS A TWEET?

WHEN SHOULD I DO IT?

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YOUR USER PROFILE

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SETTING UP (GET EVERYONE SET UP)

USERNAME

BIO

PROFILE PICTURE

CONTACT DETAILS

BACKGROUND IMAGE

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TIPS4 Simple Twitter Tips to Improve Your Results

#1: Search and Follow the Right People

#2: Direct Users to your Website by Having Content #3: Ensure Imagery and Videos

#4: Have a Call To Action and measure what works

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The Famous #• SEARCH TRENDS

• GIVE EMPHASIS

• MANAGE CAMPAIGNS

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Content promoted on each platform:

60% shared knowledge and influencer content for your community

20% product/sales information

20% brand information.

This encourages community and advocates to your brand, not just a sales pitch.

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FINDING THE RIGHT PEOPLE

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#1: Have a strong profile and pin a Tweet

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#2: Have a Call To Action in your message

@ USER

LINK TO WEBSITE

LINK TO BLOG

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#3: Search for appropriate people

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#3: Search for appropriate people

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#4: Create Lists

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#5: Advanced Search(Intermediate to Advanced)

Start by using Twitter search to query a few things you think your potential customers might talk about on Twitter in relation to your products or services.

For example, if you have are looking for end users of medical billing, you might want to search for recommended medical billing?

-http -link to find people looking for recommendations for your services.

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#5: Your End Users (Advanced Search Results)

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#5: Get Specific Tweets Emailed to You

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ADVANCED (AND TIMELY)

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EFFECTIVE EVENT

MARKETING

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EVENTS – MAINTAIN COMMUNICATION

• WHAT IS THE EVENT?

• WHERE IS THE EVENT?

• IS THERE A HASHTAG?

• WHO IS SPEAKING?

• WHO IS ATTENDING?

PRE

DURING

POST

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CONTENTMARKETING

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EXAMPLE TWEET:

Invoicing doesn’t have to be so hard to track @GarryChapman @CONSUMER1 (LINK)

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REPORTS AND

INSIGHTS

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TWITTER ANALYTICS

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TWITTER ANALYTICS

TWITTER ANALYTICS

DEMONSTRATE YOUR REACH (HOW MANY PEOPLE CAN POTENTIALLY SEE YOU)

AND YOUR ENGAGEMENT RATES(HOW MANY PEOPLE INTERACT AND

COMMUNICATE WITH YOU)

DON’T FORGET GOOGLE ANALYTICS CAN TELL YOU HOW MANY PEOPLE CLICK THROUGH TO YOUR WEBSITE

FROM TWITTER.

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Gain more information and learn how to generate leads on Twitter.

Contact us now

Auld Digital078501120240207 105 3193ashleigh@aulddigital.com