Training:15 things you can do with Twitter

Frank DaysDecember 2010

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Agenda

• Background• Why you should care• 15 things you can do

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Twitter background

• Founded 2006• Microblogging• 140 character “tweets”• Follow others' streams• Open API/rapid innovation

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Why you should care about Twitter

• 175 million users• 65 million tweets a day• Real-time news source• Connect with key influencers• Macro and micro-celebrities

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Member demographics

Demographics from QuantcastDemographics from Quantcast

• More female• 18-34• More affluent• College• Young kids

Quantcast

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Novell Twitter strategy

• Official Novell account• Share news, updates, blogs...• Connect with influencers,

customers and partners• Support accounts by product

and functions• Amplify messages

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“Twettiquette” or Twitter etiquette

• The rules are there are no rules– Wide open– Lots of shouting– Lots of background noise

• Share things of value• Add to conversation

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15 things you can do on Twitter

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Before we start: a Twitter primer

Tweet: 140 character message sent over Twitter

Retweet or RT: To repeat someone's tweet

@reply: To respond to someone's tweet

Follower: Someone who is watching your tweets

Following: Watching someone else's tweets

Hashtag: Conversation theme typically denoted with a # before a word

Tweetup: An informal in person meetup among twitterers

Tweep: Slang for your people or peeps

DM: Direct message sent from one user to another

Fail whale: Image shown when Twitter is down

OH: Overheard – people often tweet entertaining things they have heard

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For Beginning users...

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1. Follow Novell

• Help spread the word• Make it easier for

people to find our stuff• Amplify our messages

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2. Follow competitors

• Know what they are saying• What news is breaking• Who they are following

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3. Follow coworkers

• Go to Novell account• Check out ”Novellpeeps” list• 152 members• Most will follow back• Let us know if you want to

be on list

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4. Share Novell content

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5. Add to your email signature

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6. Follow someone fun

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For Intermediate Users...

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7. Get a Twitter client like Tweetdeck

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8. Setup a Twitter search

http://search.twitter.com

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9. Retweet someone you don't know

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10. @reply someone – it is flattering

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11. Use a URL shortener

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12. Don't use all 140 characters

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12. Monitor some hashtags

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For Advanced Users...

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10. Create a list

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11. Attend a tweetup at a tradeshow

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12. Visit a directory site

• Wefollow.com• Twellow.com

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13. Cotweet to share your account

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14. See if you are “kind of a big deal”...

• Klout• TwitterGrader• Twinfluence

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15. Check out Mashable and Techcrunch

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Where to learn more...

• Online resources– Mashable.com– Techcrunch.com– Marketingprofs.com– MPDailyfix.com– Copyblogger.com

• Articles– http://www.delicious.com/novell_novl/socialmedia