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Social Media Strategies for Business @KattStearns

Creating a Twitter Strategy - Twitter Training 201

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There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.

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Page 1: Creating a Twitter Strategy - Twitter Training 201

Social Media Strategies for

Business

@KattStearns

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What We Will Cover What Is Social Media The benefits of Social Media How to start a social media planTwitter 201

What is TwitterTwitter best practicesTwitter case studies

How to monitor your social media

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Use of Social Media in the B.C. Public Service

Policy Summary No.33policy and guide on using

social media.

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It’s a Social World

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#YVRCanada

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Crowd Source

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What Is Social Media

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12 Categories of Social Media

Monitoring Tools (Google Analytics) Publishing Tools (Blogging/ Wordpress)Social Networking Sites (Facebook)Micro Blogging (Twitter/ Tumbler)Widgets (Social Sharing)Collaboration Tools (Wikipedia)Photo/Video Sharing (Flickr, YouTube)Personal Broadcasting (Pod Casts)Social Commerce (Amazon)Location Based Tools (4 Squares, Facebook Places)Social Bookmarking (Digg, Stumble Upon)

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Why Adopt Social Media? Listen to your audience - be a part of the

conversationWhat are they saying about you?Humanize your brand – build like and trustCommunicate in a way that inspires them to take

actionPaid, earned and owned media Inexpensive way to share your message – TIME

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Why Adopt Social Media?

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One key element has changed the conversation

from TV and radio to social…

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Brand Advocates

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Focus On How Do I Make Their Lives

Better, Rather Than Trying To Interrupt

Them To Sell a Message!

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It’s not B2B or B2C.We are all in the business of P2P.

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Creating a Social Media Strategy

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Have a Vision

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Have a Vision Understand why your organization existsWhat is it that you are passionate about?What problem are you solving? If the New York Times where to do an interview on

you what message would you want to share?

You’re doing more than just switching out light bulbs you’re…

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Understand Your Audience

Who are we talking to?Who is your ideal audience? Students, staff, co-

workers, communities, businesses, government…

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What Is Your Message

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What Are Your ObjectivesDon’t just check the “we use social” check boxWhat business objectives are you meeting?What is the story that you are trying to get

across?Educate, entertain or empower

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Now Start Looking At Social

What is the best way to share your message?Where is your audience currently?Does your audience want to have a conversation

with you there?Identify goals and metrics for the platforms

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Create a Content PlanYou may be part of the organizations main social

sites or you may have your own sustainability sites

What type of content will work best to tell your story (photo, video, text…)

Create, curate and repurpose contentListen to the conversation and engage – be

helpful Identify who will be doing this and your frequency

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Twitter 201

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Twitter Stats190 Million unique Twitter sign ins monthly 43% use Twitter from a mobile device 40% of people don’t tweet but sign into Twitter

monthly Average Brand Response time is 11 hours 15minCustomer expected response time is 3 hours Announced Thursday they are going public

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What Is Twitter?

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Optimize Your Profile Twitter handle that represents your brand (name

check)Have a picture of your smiling face or your logo Bio: what you do, how your help and what your

passionate about. (thoughts are your own)Link to website Identify keywords and hashtags to use in tweets

and bioCreate lists to keep yourself organized

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What do I say on Twitter?

Twitter Strategies

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Tell Your Story

They might not care that you switched out a light

bulb but…

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Tell Your Story They will care if it is a picture of a light bulb!

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Tell Your Story

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Be The Information Source

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Build Connections

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Crowd Source Projects

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Be Helpful

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Listen To The Conversation

Latitude, Longitude and Radius

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Listen To The Conversation

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Listen To The Conversation

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Listen To The Conversation

Latitude, Longitude and Radius

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Create HashtagsFollow topics, searchable, amplify meaning,

keywords, trending, promote and brand your company.

Facebook, Instagram, Google+, Vine and PinterestDon’t use punctuation or it won’t be searchableCreate a hashtag that you can use to get you

message across in all your marketing material online and offline.“How do you conserve? Share your tips for a chance to win

#IAmGreen”

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Create HashtagsUse hashtags to Promote events and campaigns

before, during and after. TweetWall Pro to display tweets at eventsRun Twitter contests to get more followers and help

bring awareness to your hashtagTwitter Chats with other EM’s or with your audience Create different hashtags for specific updates

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Listen To The Conversation

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Listen To The Conversation

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Share Your ContentTweet blog posts, reports, videos and other

content.Share tips and advise (#EMMonday, #TipTuesday)Embed tweets in your website or in documentsAfter they signup or take a pledge to send out to

their network

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Share Your Content

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Share Your Content

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Share Your Content

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Customer Service

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You Don’t Have to TweetNews updates from all news outlets (headlines

only)Traffic updates #RiderAlert Contests, discounts and specials Follow favorite brands, authors and businesses for

updatesStay on top of the latest news and trends You can make your account private (not

recommended for business purposes)

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How To Monitor

Social Media

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What Matters To You?

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Twitter Analytics

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Twitonomy

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KLOUT

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Google Analytics

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Google Adwords

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Social Media Analytics Tools

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Twitter Can Do More Than Just Drive Traffic

To Your Website

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Small Consistent

Interactions

That Can Lead To

Big Discovery!

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Questions?!?

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Thank You!!What was your favorite

tip?

@KattStearns

[email protected]