By showing the distribution company of the film, we are immediately informed that the film had a large budget because of it box office popularity due to Sony Pictures being a major company.

Olive Bridge Entertainment has historically been know to collaborate with other minor and major film companies. They’ve work in partnership with screen gems to produce some of their biggest hits, such as About Last Night and Friends with Benefits.

This show the audience That the film companies have had a successful past which gives them anticipation that the film will be a good quality production with well know actor/actresses and a successful director as well as a high prediction of box office sales.

‘A Will Gluck Film’ is shown immediately after the producers and distributers. However it does not tell us that he is the director until the end of the sequence although we assume this, as it’s a common feature in title sequences.

As Will Gluck has directed various well know films previously, this may suggest the type of the film it is going to be and several techniques which may be used, for example camera angles and mise en scene.

The title of the film is shown next. The title is only show briefly, for a few seconds, however it tells the audience a lot about the type of the film, making us assume that it’s a teenage, coming of age film. We assume this from that title because we associate ‘A’ with a school grade. This link is exhilarated by the handwritten typeface in red marking ink.

As the camera moves past text and it slowly moves off shot the text blurs moderately.

The text is in white in order to catch the audiences attention as it’s the brightest aspect on the screen.

The titles have also been made to look 3D on the ground by using shadowing and camera angles, which also grabs the viewers attention as it is a new and original technique.

Characters casually move in front of and behind the titles in order to make

them seem realistic.

The style of the text used is sans-sheriff which excludes tails, swashes

and terminals purely using only the stroke, stress

and stem for each character. All the text is kept in uppercase letters and the kerning is kept

reasonably small.

The text does not the audience a clear indication of what the genre of the film is, however it does show that

the film is quite light-hearted and not too serious from the casual typeface and

the bright colouring.

The movement of people changes the credit from to another as it will follow the characters move, for example the boy on the skateboard took the cameras shot from the schools field to the building. This is a unique and interesting way of moving shots and showing new credits which keeps the audience interested and engaged as their target audience is young adults and

teenagers who are engrossed by new and inventive techniques.

The font has been made a simple standard typeface so that the audience can read it clearly and quickly because the scene is

being set and main characters are introduced simultaneously. This allows the audience to gather both pieces of vital information before the shot is moved.

To accompany the title

sequence, the main character is giving a voiceover explaining about her

background, hinting about the narrative of the film.

The camera’s shot is

continuous and slowly

moves between

credits as other

characters walk around

them.

The actors/actresses are shown after distribution and producers. These are ordered, showing the most successful and well known actors first to interest the audience as they made have seen their previous hits and will be intrigued to see their role in this film. However they left the most famous actress until last as her credit is shown at the same time as her character.

During the end of the

title sequence the credits are shown on the side walls, in this

instance on the lockers. To keep them within the viewers

attention the letters are kept bright with the shadow to make them stand out.

Low key lighting is also often used in the area of the text so that the credits are even more clear.

In this instance the character is introduced as the same time as their title in order to show the audience each character identity clearly.

During the introduction of characters, credits are shown for slightly longer as the audience is being many new things at the same time and therefore will need a longer time to process all of it.

In these shots the text is not applied to seem as a part of the scenery, instead it is put at the front of the screen during various shots. This is a more well know and traditional way of showing titles and credits.

The text still has the shadow effect on it to make it stand out however it’s been changed to a light grey colour instead of bright white, as the information being displayed is not as important as the previous titles shown.

White text is used again to capture the audiences attention as they are further in the background and they are showing vital credits.

During the end of the opening sequence the credits show writers, directors and producers. These are shown last because they are some of the most important credits, all of which were vital for the film to be made.

THE GIRL WITH THE

DRAGON TATTOO

Firstly the production company is shown, to show key information. For example from knowing Columbia Pictures is one of the most successful distributer companies, we immediately know that the film has a large budget and predicted high sales.

Showing the audience the production companies and director also intrigues the secondary audience as they may have seen their previous work and therefore would be interested in their work on this film.

The part of David Fincher is not specified during the beginning of the sequence, and only revealed at the ending which captures the audience’s attention as they would want to find further information, resulting in them paying additional attention to the credits.

The two most well-known actors are shown immediately after as another technique to get the interest of both primary and secondary audiences. Because of the actors’ successful careers, it is likely that viewers have seen their previous work which could intrigue them into this film.

Only these two credits are shown before the title is revealed , because they are the two most important characters in the film and showing their names separately to others allows the audience to see the separation of characters from the opening sequence.

The film title is only briefly shown before it is covered in the black ink. The rapid movements get the audiences attention and makes them focus on the text as it’s shown so swiftly.

The typeface is unique, representing the genre of the film. The sharp and staggered edges show danger which gives us the impression the film is a horror.

After the title, the credits return to show the rest of actors and actresses, still in order of success and fame.

Each credit is shown hastily, for approximately two seconds each which makes the audience focus on the credit shown rather than concentrating of the background movements.

White text is used to contrast with the dark background. The dark colour implicates danger and the black ink gives us the impression that it represents something ruthless, oppositely white is associated purity and innocence. The overall cryptic visuals engage the audience because of the strong contrast.

The element of danger is incorporated into the typeface through the tails and terminals, as they are sharp at the ends. This gives us the impression of something treacherous, with the capability of hurting someone.

Each credit is shown in white over the dark greyscale background, this makes it stand out and draws the audience’s attention towards the writing. Red is occasionally shown through the credits to keep the audience paying attention as the bright red contrasts with the dark background.

When the fire effects are shown it gravitates the

audiences attention towards the on

screen movements. Therefore to prevent them missing any

information each credit shown at the

same time as a bright image is

also shown simultaneously as

the dark background so that it is seen by the viewers.

The text slowly moves in it’s duration on screen. The

strokes, tails and terminals gradually grow and the text often moves

closer together or slightly shrinks.

This captures the audiences attention

further as it moves

therefore viewers are

absentmindedly drawn towards the bright movements.

Other essential credits are shown afterwards, as the credits are shown in order of importance in the film.

They are shown as the music builds and tension increases which makes the viewers become even more engulfed in the title sequence.

The credits are shown in white over the black background

because it makes a large contrast, allowing the text to stand out and draw interest to the text. This

also allows it to be read quickly and clearly.

The last three credits are shown at the ending of the

opening sequence because they are some of the most important. Due to this they are

also shown longer then the other credits.