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How to Avoid Common Social Media Pitfalls and Improve
your Online Image
Presented by: Tina Myles, Esq., SPHR
Director Human Resources,
InfoCision Management Corporation
Why should you care?
• Social media (Twitter, Facebook, LinkedIn, etc.) is a great tool to help you find a job or promote your career.
• In 2010, between 50-68% of employers report that they search for information about prospective employees using social media.
• The internet is forever.
Why you need to create an online image.
• If you don’t create it for yourself, someone else may have the opportunity to do it for you.
What is your online image?• Is it you?
• Is it professional?
• Would you want your online presence working for you? (and be honest)
Do:• Keep your private life private and your professional life
professional.
• Be careful whom you “friend” on Facebook• Don’t forget your privacy settings.
Do:
• Building a network before you need it is a great way to utilize your network when you need it. – Don’t forget that you have to give to get. Networking works both
ways.
Do:• Participate in groups and discussions related to your
field.
• Helps gain insight into what the field is about
• Learn about trends and opportunities
Don’t:• Disclose confidential or proprietary information on sites.
• Do not make inappropriate comments about work or co-workers on social media.
• Most companies now have policies concerning computer and network usage.
Don’t• Post anything you think might be in questionable taste to
some people.
• Athletes have guilty of this, as several have tweeted themselves right out of a job.
Top 10 Turn-off’s for Employers• References to drug abuse• Extremist/ intolerant
views, including racism/ sexism
• Criminal activity• Evidence of excessive
alcohol consumption• Inappropriate pictures,
including nudity
• Foul language• Links to unsuitable
websites• Lewd jokes• Silly email addresses• Membership to pointless/
silly groups