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Following the success of our first ever college tour in 2014, we look forward to giving HBCU college students across the country exposure to both the by heading on a nationwide recruitment tour searching for the next generation of “leaders in their field.”
MGP plans to spearhead industry efforts as we touch some of the most diverse and talented online with the potential to reach over 150,000 future marketing/advertising professionals complete with activations and a social media chronicle
SCHOOL OF THOUGHT RECRUITMENT DRIVE
THE MARCUS GRAHAM PROJECT Classroom
IDEA THE MGP Classroom is a custom-designed, activation-ready, fully mobile, branded environment developed from a 20’ high cube shipping container, curated by MGP in partnership with premier national Sponsors, to innovate talent recruitment and
diversity inclusion in advertising education via a unique, high-impact, interactive touring classroom throughout 2016 and beyond.
PURPOSE
THE MGP Classroomwill be the centerpiece of the school’s 2016 recruiting tour, traveling to key U.S. markets to attract and engage students in careers in the
advertising, marketing, creative technology and media industries. The box will be a multi-purpose space for meeting students, conducting presentations, promoting
and sharing sponsored content, giveaways, and audio/video experiences.
Additionally, the tour, being held in partnership with Rock The Vote’s Fall GOTV efforts will serve as a platform for young people to speak their voice and rally
around important passion points such as access to lower-cost education, entrepreneurship, and social justice.
THE IDEA
3
THE MGP CLASSROOM -20'HIGH CUBE SHIPPING CONTAINER - FRONT
DATE: 00.00.00
CLIENT: TBD
STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER
PROJECT NAME: TBD
TBD
PROJECT / LOCATION / FOOTPRINT
TBD
FOOTPRINT: TBD
13.5’ H
28’ L
4
THE MGP CLASSROOM -20'HIGH CUBE SHIPPING CONTAINER - SIDE
DATE: 00.00.00
CLIENT: TBD
STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER
PROJECT NAME: TBD
TBD
PROJECT / LOCATION / FOOTPRINT
TBD
FOOTPRINT: TBD
13.5’ H
15’ L
5
THE MGP CLASSROOM - 20'HIGH CUBE SHIPPING CONTAINER - TOP
DATE: 00.00.00
CLIENT: TBD
STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER
PROJECT NAME: TBD
TBD
PROJECT / LOCATION / FOOTPRINT
TBD
FOOTPRINT: TBD
120/240 V GENERATOR
TV
28’ L x 15’ W x 13.5’ H
HVAC
6
7
TIMING IS EVERYTHING
• April 1 - Build out of Classroom (6 weeks) • June 15 – Showcase of classroom at Clinton Global
Initiative in Atlanta• June – August – MGP iCR8 Summer Boot Camp team to
develop tour promo materials (digital, social, & print)
• September – November – Activate Classroom
MGP will quite literally pack up our loft in Dallas and head out on the road bringing opportunities to learn about our program, industry career opportunities and partner companies.
We will put all aspects of our program on the road, hosting workshops, case study competitions and networking opportunities.
WILL YOU JOIN US?