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THE SCHOOL OF THOUGHT TOUR

The MGP School of Thought Tour

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THE SCHOOL OF THOUGHT TOUR

Following the success of our first ever college tour in 2014, we look forward to giving HBCU college students across the country exposure to both the by heading on a nationwide recruitment tour searching for the next generation of “leaders in their field.”

MGP plans to spearhead industry efforts as we touch some of the most diverse and talented online with the potential to reach over 150,000 future marketing/advertising professionals complete with activations and a social media chronicle        

SCHOOL OF THOUGHT RECRUITMENT DRIVE

THE MARCUS GRAHAM PROJECT Classroom

IDEA THE MGP Classroom is a custom-designed, activation-ready, fully mobile, branded environment developed from a 20’ high cube shipping container, curated by MGP in partnership with premier national Sponsors, to innovate talent recruitment and

diversity inclusion in advertising education via a unique, high-impact, interactive touring classroom throughout 2016 and beyond.

PURPOSE

THE MGP Classroomwill be the centerpiece of the school’s 2016 recruiting tour, traveling to key U.S. markets to attract and engage students in careers in the

advertising, marketing, creative technology and media industries. The box will be a multi-purpose space for meeting students, conducting presentations, promoting

and sharing sponsored content, giveaways, and audio/video experiences.

Additionally, the tour, being held in partnership with Rock The Vote’s Fall GOTV efforts will serve as a platform for young people to speak their voice and rally

around important passion points such as access to lower-cost education, entrepreneurship, and social justice.

THE IDEA

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THE MGP CLASSROOM -20'HIGH CUBE SHIPPING CONTAINER - FRONT

DATE: 00.00.00

CLIENT: TBD

STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER

PROJECT NAME: TBD

TBD

PROJECT / LOCATION / FOOTPRINT

TBD

FOOTPRINT: TBD

13.5’ H

28’ L

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THE MGP CLASSROOM -20'HIGH CUBE SHIPPING CONTAINER - SIDE

DATE: 00.00.00

CLIENT: TBD

STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER

PROJECT NAME: TBD

TBD

PROJECT / LOCATION / FOOTPRINT

TBD

FOOTPRINT: TBD

13.5’ H

15’ L

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THE MGP CLASSROOM - 20'HIGH CUBE SHIPPING CONTAINER - TOP

DATE: 00.00.00

CLIENT: TBD

STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER

PROJECT NAME: TBD

TBD

PROJECT / LOCATION / FOOTPRINT

TBD

FOOTPRINT: TBD

120/240 V GENERATOR

TV

28’ L x 15’ W x 13.5’ H

HVAC

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TIMING IS EVERYTHING

•  April 1 - Build out of Classroom (6 weeks) •  June 15 – Showcase of classroom at Clinton Global

Initiative in Atlanta•  June – August – MGP iCR8 Summer Boot Camp team to

develop tour promo materials (digital, social, & print)

•  September – November – Activate Classroom

MGP will quite literally pack up our loft in Dallas and head out on the road bringing opportunities to learn about our program, industry career opportunities and partner companies.

We will put all aspects of our program on the road, hosting workshops, case study competitions and networking opportunities.

WILL YOU JOIN US?