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Technology & Innovation Management Course
-Session 4
1. Value Proposition Canvas2. Business Model Canvas
How to write the perfect business plan/case
How to write the perfect business plan/case
Value Proposition Canvas
Value Proposition Canvas
Don’t look for customers for your products!
Don’t look for customers for your products!
Look for products for your customers!
Business Model Canvas
Business Model Canvas
Advantages of BMC
1. Focus2. Transparency3. Agility 4. Common language
Key takeaways
Key takeaways
Business models are more useful than business plans
Key takeaways
Key takeaways
Start with a business model not a product
Key takeaways
Key takeaways
Business model more important than product
Key takeaways
Key takeaways
Business models expire
Key takeaways
Key takeaways
Initially you only have assumptions
Key takeaways
Key takeaways
Remember the order
Key takeaways
T.A.M., S.A.M., S.O.M.
T.A.M. = total addressable market
S.A.M. = serviceable addressable market
S.O.M. = serviceable obtainable market
T.A.M., S.A.M., S.O.M.
T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
Market research companies are good at predicting the past
T.A.M., S.A.M., S.O.M.
S.O.M. starts from jobs-to-be-done
Computation happens in reverse order from S.O.M. to T.A.M.
Market research companies are good at predicting the past
Get out of the building
James’ Reading List
Hope you
have NO questions!
