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Agenda Market creating innovation sessionMarket creating innovation, Johan Lindberg, VinnovaEUSME-support office, Sara Gunnerås, SwedenBioExperiences from SME-instrument, Kristoffer Lundegren, Starcounter
Starcounter Open Disruptive Innovation-SME-instrumentExperiences from Fast Track to Innovation (FTI), Monica Normark, SEKAB
ReTapp – Re-Think All Plastic PackagingQ&A12:00 Lunch, bilateral discussions, exhibition
Market creating innovation
Market creating innovation
Johan Lindberg, Vinnova
I. Sustainabledevelopment and
climate
II. Digitisation in industrial technologiesand societal challenges
III. Strengtheninginternational R&I
cooperation
IV. Societal Resilience V. Market creatinginnovation
Excellent science Industrial leadership Societal challenges
V. Market creatinginnovation
Excellent science Industrial leadership Societal challenges
NewsOne Umbrella
Gathers all actions were the applicant define the product/service/businessdevelopment to be targettedSME-instrument
Same, same, but different …Now truly bottom-up, the applicant defines the product/service/businessdevelopmentHigh potential to boost the growth of your companyNew markets or disrupt existing ones in Europe and worldwideFunding to develop and scale up your idea !!!
Increased usage of Prizes
ContinuationSupport to incubators, test-beds, large-scale demonstrations, etc. continued within Industrial Leadership and Societal ChallengesSeveral programmes continue along their trajectory
EU-visionFirst elements of a European Innovation Council (EIC)
Support for innovative firms and entrepreneursPotential to scale up their businesses rapidlyEuropean and global levels/markets
Make better use of prizesSupport large-scale demonstrators
not only for testing technological and non-technological innovationsalso address legal and standardisation requirementsstimulate citizen/user/consumer involvement.
Type of Actions
SME-instrumentFuture and Emerging Technologies (FET-Open)Fast-Track-to-Innovation (FTI)Prizes - Inducement or CompetitionsEurostarsPre-Commercial Procurement (PCP)
Differentperspectives – opportunities – function
Top-down - Bottom-upProcurer - SupplierCollaborative - SingleResearch - DevelopmentTechnology/user push - Technology/user pull
innovators - Early adopters - Early majority - Late majority - Laggards
TimeResearch Development – proximity to market
FET-Open
What is suitable for my idea?
Future and Emerging Technologies (FET-Open)- Scientific breakthrough with clear consequences
for identified application- Multi-disciplinary aproach- European multilateral cross-border collaboration- Typically project is 3 years, 3 million EUR, about
6-8 organisations from 4-5 countries- Participation from private sector mostly by
research intense companies
TimeResearch Development – proximity to market
FET-Open Eurostars
Fast-Track-to-Innovation
What is suitable for my idea?
SME-instrument
EurostarsResearch performing SME coordinateBilateral cooperationDevelopment of new, innovative products, servicis or processesIntention to reach new marketsExpected commercialization within two years after end of projectTypical project is 3-4 organisations from 2-3 countries, 2,5 years and 1,4 million EUR
TimeResearch Development – proximity to market
FET-Open Eurostars
Fast-Track-to-Innovation
What is suitable for my idea?Fast-Track-to-InnovationTime-to-market no more than 3 years from START of projectIndustry-driven (private sector mandatory, min 60 % of budget to private sector)Innovative concept that has strong potential to grow and scale-up your companyCo-creation or open innovation as ways to advance your innovation cycle
Substantial funding to test, demonstrate and validate your innovation with users before full commercial roll-out, potentially via a spinoff company or a joint venture
Minimum 3, maximum 5 partners from minimum 3 countries
TimeResearch Development – proximity to market
FET-Open Eurostars
Fast-Track-to-Innovation
What is suitable for my idea?
SME-instrument
SME-instrumentSmall and medium sized enterprize applyNo demand for collaboration, but possibleThree phasesPhase-1: pilot study, lumpsum 50 000 EUR, 6 months, 70 % reimbursement ratePhase-2: Development project, 1-2 years, 0,5-2,5 million EUR, 70 % reimbursement ratePhase-3: Commercialisation, no funding
TimeResearch Development – proximity to market
What is suitable for my idea?
FET-Open Eurostars
Fast-Track-to-Innovation
SME-instrument
PCP – Pre-Commercial Procurement
Prizes
Type of actionsSME-instrument
Small & medium sized enterprize apply, pilot study, development project, commersialisationFuture and Emerging Technologies (FET-Open)
Scientific breakthrough with clear consequences for identified application, European cross-border collaborationFast-Track-to-Innovation
European cross-border collaboration for targetted market entryPrizes - Inducements or Competitions
’Best female entrepreneur in EU’ or ’First to solve problem X wins €€€’Eurostars
Research performing small and medium sized enterprize apply, bilateral colaborationPre-Commercial Procurement (PCP)
Public sector procure a ’research project’
Take home message
Perspective, yours and the othersType of actionsDon’t loose the motives of the financier
Here be dragon and ogres, travellers walk not alone …
Sara Gunnerås, PhD | Director EUSO SwedenBIO | [email protected] | www.eusme.se
Organization Purpose
Increase the participation of SwedishSmall and Medium-sized Enterprises in
Horizon 2020 and Eurostars
Problem & Solution
• Horizon 2020 is a large and complex program that can be difficult to navigate in.
• The solution is a SME support office!- Help the SMEs understand if they should apply
- Increase the quality of their proposals when they decide to go ahead
- Facilitate their participation after successful evaluation
About Us• Consortium of 6 organizations
⎼ RISE (project leader) ⎼ IVL Svenska Miljöinstitutet⎼ LTU Business (Luleå Tekniska Universitet)⎼ SwedenBIO⎼ Swerea IVF⎼ Uminova Innovation AB (Umeå)
• National coverage
• Industry/Sector coverage
• Enterprise Europe Network competence
• Financed by Vinnova and Tillväxtverket
Value proposition
• EUSMESupport2020 offer a free of charge ”one stop shop” support service for SMEs
• The office is easy to contact via our Helpdesk. Response within 48 hour.
• Partners in the network have long experience of participating in the EU's framework programs and to support the Swedish industry
• High quality feedback on applications
22© Starcounter AB, 2017 — Strictly Confidential
Meet the team
LTH Business
Uminova Innovation
RISE, SwedenBIO
IVL, RISE, Swerea
KNOWLEDGE & EXPERIENCEBio Economy
Business CoachEnergy
EnvironmentEnvironmental Economist
ICTInnovation SpecialistIndustry Background
Life ScienceProcess Material
Legal ExpertManagement Consultant
Project LeaderResearch Background
Our ServicesCurious about EU funding?
My application got rejected. I got my project funded! I'm drafting an application.
Attend SME Instrument/ Eurostars workshops Get feedback on application
Review of evaluation report on rejection.Get feedback on new version of application
Attend an information meeting (www.eusme.se/event)
Book support meeting to• discuss preliminary ideas and
formulate a project concept.• identify relevant
programs/calls.• get advice for finding project
partners and how to build a consortium.
• get advice when register at the EU data base.
• get advice on alternative funding via EEN.
Help with reporting Prepare for auditingEEN provides KAM (SME Instrument)
We neither write the application nor act as a project leader.
SME Instrument 2018-2020 – What’s New?
1. Full bottom-up selection approach pre-defined topics removed
2. Overhaul of the submission forms simplified + more business-oriented
3. Pool of expert-evaluators evaluators with investor profile has been significantly increased
4. Face-to-face interviews with selected Phase 2 applicants best and most disruptive innovation ideas pass the cut
SME Instrument – 6 lessons learnt Too much focused on the project and not enough on the business
opportunity.
Not convincing when describing the company (you have to explain why your company will succeed and not your competitor).
Not providing enough information on competing solutions.
Having a too low level of innovation, planning to develop a product that already exists on the market.
Proposing just an idea without any concept for its commercialisation.
Just trying their luck (the SME Instrument is not a lottery!).
THANK YOU!eusme.se | [email protected]
Technology combining In-Memory Computing and Artificial Intelligence, fundamentally changing the enterprise software industry
A Trillion Dollar Industry
Digitatalization of all busineness
Dominated by the Incuments
29
THERE WILL BE A PARADIGM SHIFT..
OPEN PLATFORM
Powered by
Any Business Application owner
…THE FUTURE WILL BRING ALTERNATIVES WHERE OPENESS, INNOVATION AND FLEXIBILITY IS CENTRAL
WE HAVE CURRENTLY A SITUATION WITH FEW LARGE CLOSED BUSINESS APPLICATION PLATFORMS…
SPEED
FLEXIBILITY
COST
IN MEMORY DATA TECHNOLOGY
PLATFORM OWNER SETS ALL THE RULES
VERY HIGH LICENSE, IMPLEMENTATION-INTEGRATION- AND MAINTENANCE COST
SaaSBest of breed apps
Integration Out of the box
IN MEMORY DATA TECHNOLOGY
IMAGNITION SETS THE LIMITS
VERY LOW TCO, & IMPLEMENTATION COSTCOGNITIVE INTEGRATION
TODAY TOMORROW
Hybrid and /or in the Cloud
Innovation
Open platforms enabling ecosystemsClosed Walled Garden vs
…THE QUESTION IS NOT IF BUT WHEN AND WHO WILL TAKE THE POSITION
31© Starcounter AB, 2017 — Strictly Confidential
Winner!
32
Lessons learned
Foundational: Know you overall objectives, what will you achieve with the funding?1. Patience, third try phase two2. Actively seek for feedback and listen carefully3. Precision, be precise. If you are good it´s all about the tenths!
Tips and trixUse a external writer: - It takes time and focus ( that you don´t have)- If you can explain to a external resource, the probability that the EU evaluators will
understand increases- Focus on the evaluation criteria, not on how good you think you are
© Starcounter AB, 2017 — Strictly Confidential
The ReTAPP project has received funding from the European Union Horizon 2020 Research and Innovation Programme under grant agreement no 691414.
RETAPP OBJECTIVES• Demonstrate a production of wood based fructose for further production to a
biobased polymer, Polyethylene Furanoate (PEF)
• Generate fructose from wood to a commercial process as a replacement for food/starch or fossil made fructose
• Prepare the whole value chain for market introduction
Retapp – rethinking all plastic packagingReTAPP Value Chain
Glucose Fructose
Evaluation Summary Report (ESR)
Biomass
Hydrolysate – pentos sugars
Hydrolysate – hexose sugars
Lignin
Hydrolysate – for biogas production
Hydr
o. –
Cellu
.
Pret
reat
men
t
Enzy
mat
ic
hydr
olys
is
Sepa
ratio
n
Sepa
ratio
n
Demonstration scale –Sugar platform
Complementing technical platforms High beneficial impact on environment
Experience & Recommendations
Proposal ProcessChallenges
Market creating innovation
Agenda Market creating innovation sessionMarket creating innovation, Johan Lindberg, VinnovaEUSME-support office, Sara Gunnerås, SwedenBioExperiences from SME-instrument, Ruslan Fomkin/Kristoffer Lundegren, Starcounter
Starcounter Open Disruptive Innovation-SME-instrumentExperiences from Fast Track to Innovation (FTI), Monica Normark, SEKAB
ReTapp – Re-Think All Plastic PackagingQ&A12:00 Lunch, bilateral discussions, exhibition
