Target Audience Analysis

By Lewis Woods

This is an analysis of my target audience research, it represents the hard copies of the questionnaire and doesn’t incorporate the online survey that was broadcasted amongst social media networks such as Facebook, BlackBerry Messenger and MSN Messenger.The reason for the online survey being omitted is that a number of participants failed to fill it out truthfully and rather immaturely.The hard copies were distributed and filled out in my presence and any that may have been immature or inaccurate have been omitted.

How old are you?

From this graph I can see that of the people I

questioned, most were within the range of 15 to 21. This will need to be

heavily considered when writing the script and story as they will need to relate

well.

Are you male or female?

I will need to orient my movie from a males view, but keeping it

relatable for the female gender. This is because a large majority, over

double, are male.

What is your favourite movie?

From the favourite movies of the people questioned, I can tell that their favourite movies aren’t in the Social

Realism genre, with the exception of one.

What is your favourite genre?

From the results, I have been informed that Social Realism is

15% of my candidates favourite genres. Although a small percentage, it doesn’t mean that the others do not

enjoy it.

How do you watch movies?

*Television

This question relates to distribution of my movie. From the graph, I can see that nearly half of the viewers use DVDs as

a main source of movie and then roughly one quarter at cinemas and nearly a third

using both forms of the internet. From this I can see that first publishing a movie onto DVD would be a wise

move and tackling the other forms later on.

What is your current education and employment status?

These two graphs tell me that the

majority of those questioned are in further education

and have part time, or no jobs. This will need to be, in some way reflected in my

product.

What is your country of residence?

These charts show where my participants live. As you can see 100% live in the UK and at least

38% in England. This was included as some may live in the UK and not England and

didn’t specify due to my error in not explaining the question.

The second question was still successful but was erroneous in the same way as the above. For the people that answered South

East, they could have meant South East of England, Wales,

N. Ireland or Scotland.

Do you understand the term ‘Social Realism’?

This question shows that if I made a Social

Realism movie, a large majority would

understand the genre and not be confused by that from the complete

beginning.

Do you feel like you can relate to Social Realism movie?

The results from this question tell me that I will

need to look into some popular Social Realism

movies and their themes that make them relatable

to the viewers.

Do you enjoy Social Realism?

This last question is concerning as maybe I

would need to reconsider my audience, although it is only slightly over half. I

need to consider that Social Realism applies to a niche audience and that it should be expected that

a majority aren’t interested in it.