Social Technology

Marketing Strategies

Deb Evans

http://www.debevans.org Deb Evans, 2010 2

Growth Stalled

• Has this happened to you?

• Are you stuck?

• What should you do next?

• McKee outlines how you

can focus on solutions

for growth

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Think about how Social Media

can help

• A video with the truth and a few facts

about social media.

• http://www.youtube.com/watch?v=NB

_P-_NUdLw&feature=related

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Commonly Used Channels

Source: Michael Selzner Marketing Report

Source: Social Media Industry Marketing Report 2010 by Michael Slezner Source: Social Media Industry Marketing Report 2010 by Michael Slezner

Why Use Social Media?

• Specific Audience

• Information is easily shared

• Most times free or very inexpensive

• There are 250+ unique monthly users on the top

8 social networks

• 61% of internet users have a profile on at least

1 site

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What’s the ROI

• Brogan & Smith say Social Media:

– Builds Influence

– BuildsTrust

– Build/Improve Reputation

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Build/Create Brand

Awareness

• Relationships

• Known as an Industry Expert

• Generate Leads

• Learn about Competitors

• Retain/Improve Customer Retention

• Improve Search Engine Optimization

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Personal Branding

• Everyone has a chance to stand out

– What makes YOU different?

– What’s the pitch for YOU?

– What’s the real power of YOU?

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Personal Branding Page

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What’s YOUR reputation?

• Good

• Bad

• None at all?

To find out visit: Addict-o-matic

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Channels

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LinkedIn Profile

• Should include a professional photo

• List a vanity URL

• List current and past work experience

• Make connections!

• Add keywords for your website

• Give and ask for recommendations

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LinkedIn Applications

• Reading recommendations

• Link to your blog

• Slide Share

• Groups

– Join a group

– Start a group

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Sample: Status, Vanity URL, Keywords …

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Linked

LinkedIn is a business-

related social networking

site.

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.

• Allows you to create a local profile for

your business

• Opportunity to share information with

your community

• Outlet to interact with existing

customers and build network of new

customers

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What to say

• Articles of Interest

• New Employee Information

• Local Activities

• Testimonials, Customer Stories

• New Partnerships

• Invitations to Connect to Website

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Engage

“When you Engage, you will build a social

network that increases your visibility,

relevance and influence”

Brian Sollis

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Why Join Twitter?

• Create Visibility

• Prospecting New Business

• Participate in Conversations Relevant to

your Industry

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Twitter Profiles

• Lead with your company info

• Want to be known as thought leader or

industry expert

• Does NOT need complete sentences

• Use phrases to describe yourself and

your interests

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Why won’t they follow?

• You don’t have a photo

• Your profile is self-serving

• You don’t have a profile at all!

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Who to follow?

• Tweetfind.com – Twitter directory

• Twellow.com - category directory

• Wefollow.com – categories organized

by rankings

• Twibs.com – search engine of

businesses

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What to Tweet?

• Links

• Live tweet from events

• Promotions

• Ask Questions

• Read Hollis Thomases

Twitter Marketing

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Why Use Video?

• Video can be your infomercial

• Allows you to engage with your

audience

• Link videos to Facebook,

LinkedIn, Twitter, etc.

• Great marketing use

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Why Have A Blog?

• Ability to comment on industry specific

articles

• Use the same way you publish

newsletters

• Allows readers to post comments and

to engage with readers

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Blog Services

• Wordpress.com

• Blogger.com

• Livejournal.com

• Posterious.com

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Mobile Marketing

• Location sharing mobile game

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foursquare

• Adding 15,000 users daily

• Averages 700,000 check-ins daily!

• Share experiences with friends

• Users collect points to unlock badges

• Become Mayor!

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Don’t over think it.

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Thank you!

Deb Evans, CFE

President & CEO

COMPUTER EXPLORERS

Co-host Social Geek Radio

Learn more about me: www.debevans.org

Meet the COMPUTER EXPLORERS www.computerexplorers.com

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