Social Media Marketing Success Strategies

PowerPoint Presentation

Social Media Marketing
Success Strategies
Tulsa AMA Chapter Luncheon
September 2010- @Ron_Hudson

Copyright 2010 All rights reserved Ron Hudson, SSRI

30,000 Foot View

What You Must Know to Maximize Your ROI from Every Social Media Marketing Effort

The Formula for Successful Social Media Marketing Efforts

Successful Social Media Campaigns Dissected

Questions and Answers


Copyright 2010 All rights reservedRon Hudson, SSRI


Strategy v. Tactic

Strategy means that you have determined the ultimate goal you want your tactics to accomplish

Tactics are the marketing efforts. (i.e. Social Media, TV, Pay Per Click, SEO, Email, etc.)

Influence: Understanding buyer psychology and applying it to your marketing.

Copyright 2010 All rights reservedRon Hudson, SSRI

objectives: attract targeted traffic, generate qualified leads, and in-store trafficstrategy: What can you accomplish with your efforts/tactics? For example, build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert


Strategy formulation: What's the overall objective of the tactics? What are the intended results? What do you want audience to believe?

Influence Tools: Psychographics, Human Needs Psychology, Social Psychology, Neuro Associative Conditioning

The Formula for Successful Social Media Marketing Efforts

Strategy+ Influence Tactical Optimizationand Marketing ROI Maximization


objectives: attract targeted traffic, generate qualified leads, and in-store trafficstrategy: build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert

Successful Social Media Marketing Campaigns

Mini Case Study Subject:EvianStrategy:Influence:Tactics: YouTube | FacebookResults: Over 102 million views and 130,000 comments500,000 Facebook fans*Source: Ad Age



Mini Case Study Subject:Target Bullseye GivesStrategy:Influence:Tactics: FacebookResults: 291,399 votes from 167,000 fans $797,123 to St. Jude's Children's Hospital

*Source: Mashable



Mini Case Study Subject:Old SpiceStrategy:Influence:Tactics: TV, YouTube, Twitter, Facebook, WebsiteResults: FB fan interaction went up 800%Twitter following up 2,700%#1 All-time most viewed branded YouTube accountSales up 107% within 4 months of campaign launch*Source: DigitalBuzzCopyright 2010 All rights reserved Ron Hudson, SSRI


Mini Case Study Subject:David BullockStrategy:Tactics: Blog, Twitter, Facebook, Magazine articles, Book, TV and radio interviewsResults: 42 speaking engagements (20 paid)15 new client engagements at 10K per monthHired by company in Healthcare industry as CMO. Copyright 2010 All rights reserved Ron Hudson, SSRI

Successful Social Media
Marketing Campaigns

Mini Case Study Subject:Tulsa, OK Fox affiliateStrategy:Tactics: TV, Twitter, FacebookResults: 3,741 Twitter followers5,540 Facebook fans

Questions and Answers

Thank you very much! Here's a special gift for you:

Schedule Your Complimentary, Strategic Digital Marketing Analysis1. Position Analysis: Preliminary analysis of your current digital marketing efforts.2. Optimization Recommendations: Focus will include lead generation, sales conversions, and search.3. Opportunities Analysis: Directives involving missed opportunities, including competitive analysis.4. Strategy & Recommendations Call: Your opportunity to dig deeper and have questions answered.Go to http://immediateinfluenceblog.com/analysis