Top Successful Social Media Marketing

Strategies

What isSocial Media Marketing? • It’s a set of measures on

the use of social media as a channel for the promotion of companies and solutions to other business tasks.• SMM focuses on creating

content that people will spread through social networks on their own (share, likes).

• It is believed that the messages on social networks have more credits of trust among potential consumers of goods or services. • Also it reaches

people immediately, helping to stay in contact directly. It communicates with the advisory scheme spread on social media at the expense of social relationships that underlie the interaction.

Why do we need strategy?

• Stay active!

• You should be available within one click, so any person could reach you!

• Communicate! Respond to comments because it encourages users to continue the discussion.

Who’s your audience?

• Gather data which helps to understand your clients better. This helps us to understand what market segment is more active and who ready to spend money.• Having a data base of a clients

or potential customers helps send them remainder and attract them again with new proposition.

Do blogging!

Get more subscribers with valuable information on your blog. If you provide visitors with useful and interesting information they will try to check you blog all the time. Give your social followers a reason to check your website.

Fast sharing • We’re living in a fast-paced world. So,

your content should spread fast too! • Everything is changing all the time!

You need to be on a TOP post all the time! More repost, likes and comments! Getting popularity helps you to promote your products or service.

Do you know how to make people share?• Basically you need to gently ask them to do so.

Definitely, you need to come up with strong headline and grap their attention, make them read, open and check your information. • Provide your readers with exclusive information,

something valuable! More pictures! People like to take a look!• Add hashtags!!!

Video and audio content is what you need.• Do you have a story of your

company or product? Do it, make people feel it too.  Demo video could be your key to success.• Provide visitors with tutorials. If

you sell software, how to use it. If you sell clothes, do a fashion video, how to get a perfect look. Sometimes, there is a lack of personal interaction. 

The evaluation of promotion

• The source of information for this evaluation should serve as monitoring data, statistics, communities and blogs, web analytics data or special marketing events.

The evaluation criteria are:• the number of subscribers;• compliance with the portrait of the

target audience;• number of visitors to the page (or

group);• the number of actions in the network

(comments, "likes", participate in promotions and contests);

Also:• resonance and / or background

information of the brand;• quantity and quality of traffic to an

external site;• the number of target actions committed

by users (go to the page contacts, registration on the website, call or online consultation, the newsletter subscription);• the number of sales.

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