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A quick overview of how social media works and how things have changed over the past several years.
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Social Media for Busy People
An introduction of social media tools and why they work.
Todd FeltsAssistant Professor & Director of Graduate StudiesReynolds School of Journalism
WHY SOCIAL MEDIA?
We need to know things. We like to feel like we’re part of a group. We have very specific interests. We have very specific needs. We want others to like us. We like having networks. We like to brag. We like to watch others. We like to comment. We like to search. We like to ask questions. We like to have sex. We like to learn. We like to answer questions. We like to buy things. We like to share our opinions. We like to hear what other people think. We like to make money. We like to believe in things. We like a deal. We like to anticipate. We like to forget. We like to be reminded. We like being social. We like tools that make being social easier. We like having friends.
“I’M A GREAT LOVER.”
MARKETING
“TRUST ME, HE’S A GREAT LOVER.”
PUBLIC RELATIONS
“I’M A GREAT LOVER.I’M A GREAT LOVER.I’M A GREAT LOVER.”
ADVERTISING
“CAN SOMEONE HELP ME FIND A GREAT LOVER?”
SOCIAL MEDIA
“Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.”
JOURNALISM
“I UNDERSTAND YOU’RE A GREAT LOVER.”
BRANDING
The mothership
MS: WORDPRESS BLOG
Twitter#calidreamNV
Facebook Tags
Flickr Photos
YouTube Video
Google Earth
Social Media:
Categories:1. Forums and message boards:
old newsgroups (questions to get opinions). Can happen through e-mail and be private or public. Companies often host their own to closely monitor the conversation.
Social Media:
Categories:2. Review and opinion sites.
Amazon has allowed customers to comment on books and goods for years. Epinions.com; Syndication services like www.bazaarvoice.com have given most ecommerce sites a place for the voice of the customer.
Social Media:
Categories:3. Social networks: Facebook,
LinkedIn are semi-open communities for connecting online. Sites like Ning allow anybody to create an open or closed group.
Social Media:
Six Categories:4. Blogging. Blogs made posting
your opinion to the world so easy that everybody can publish their opinion. Organizations can promote talk about themselves while others talk about the organization. It’s a split between what you’re saying and what others are saying about you.
Social Media:
Categories:5. Microblogging. Twitter.
Everything frm love testimonials 2 divorce announcements in 140 characters or less – even frm yr phone.
Social Media:
Categories:6. Bookmarking. Digg, Delicious,
and Stumbleupon let individuals tell the world what they think is cool, important, useful, interesting, etc. Showing up on the home page of these can skyrocket your traffic.
Social Media:
Categories:7. Media Sharing. Flickr puts all our
photos a click away and YouTube hosts all our videos. Online media sharing isn’t about showing your dinner party your snapshots; it’s about showing the world your snaps and videos and allowing the world to comment.
•ESPRITIntense loyalty/common interestHigh group moraleDisagreement is appropriate and offered with respect
•CONSTRUCTIVEActive listeningIndividual agendas given up for the group’s agendaHigh creativityGroup cooperation
•BID FOR POWEREnergy very high in this stageConflict and possible combativeness may occurCliques and individuals wield power and control
•WHY WE’RE HEREGoals and objectives are questioned and ultimately establishedIndividuals try to assess where they “fit in”Social cliques/subgroups may form
•POLITE STAGEGetting acquaintedPolite conversationNeed for group approval is strongConflict usually absentJudgments take place Cog’s Ladder Model
Social Media:
Group Project: (10 minutes)Talk to each other and ask each other
question.
Determine: 1. One thing every person has in
common. 2. The best dentist in town. Only one.
Decide and explain.
What creates ACTION?
A narrative, the story of a person. The right ask for the right audience. Getting the audience to participate. The right picture for the right
audience. The “y0u can’t afford” not to help. The rule of 3. Word of mouth. WOM Making it really, really easy for them.
They intend:
To attend the event. To donate money. To apply for the grant. To volunteer. To join an organization. To send a letter to a legislator. To get corporate sponsorship. To tell someone else about what they
heard. To leave this room and apply what they
learned.
F’ing ways we take action today:
FindForwardFriendFollowFailFastFacilitate (today’s marketing).
Reaching your audience…….
competition YOU audience
YOUR AUDIENC
E
Action Rule 1.
Join your audience’s show! Become part of their conversation. Yo
uYou
You
You
You
Action Rule 2:
Make it easy for your audience to participate with you while definingyourself.
Action Rule 3.
Create your message around your audience’s problems and STICK TO IT.
Action Rule 4.
Think how can I take a single idea and share it with one person.
ACTION SPOT
WOM OCCURS
What should your sign say?
??
Todd Felts
775.784.4188
e-mail:[email protected]
Facebook, YouTube and Twitter: toddfelts
Contact Information
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