1EMC CONFIDENTIAL—INTERNAL USE ONLY

Seeing Is Believing

February 18, 2010

2EMC CONFIDENTIAL—INTERNAL USE ONLY

Social Media Best Practices

1. FIND

4. ENGAGE3. LISTEN

2. FOLLOW

3EMC CONFIDENTIAL—INTERNAL USE ONLY

Find Your Audience

What will you use Social Media for?

– Solve a Problem?– Business Solution?

Who is your Audience?– Internal– External– Mixed

Where are they now?– Communities– Social Networking Sites– Microsharing Sites– Blogs– ???

Set up feeds on searches– Google– Twitter

4EMC CONFIDENTIAL—INTERNAL USE ONLY

Follow Your Target Audience

Follow on Twitter– Follow lists they are on

Join the communities they are in

Subscribe to their blogs

Friend on Facebook

Set up RSS feeds – Communities– Blogs– Twitter

5EMC CONFIDENTIAL—INTERNAL USE ONLY

Listen

Once you have found the audience –

What are they saying?– Good Stuff?– Bad Stuff?

Should we connect with them?

Can what we hear that can help us

– Learn– Improve Process– Tailor messages/programs to the

audience

TIP: Its OK to Listen for a while

6EMC CONFIDENTIAL—INTERNAL USE ONLY

Engage

Step 1: Find common ground– May not feel “business-like”– Can look goofy– Talk about what your audience is

interested in

Step 2: Connect to accomplish business goals

– Tailor messages to audience members– Create networks

7EMC CONFIDENTIAL—INTERNAL USE ONLY

Its like a party

Table 2

Food

Beverages

Table 4

Table 1

Table 6

Table 8

Table 7

Dance Floor

DJ Table 3

8EMC CONFIDENTIAL—INTERNAL USE ONLY

Portal Integration

What goes on the portal?

Formal, vetted info

The official “WHAT” about the program

What goes on the community?

Informal discussions, grounded by the formal portal

Places for our audiences to ask us “WHY”

9EMC CONFIDENTIAL—INTERNAL USE ONLY

How we do it in the Proven Community

Audience– Open or Private community?

Documents – official messaging

Discussion – get the people’s viewpoint

Tags– Required

Widgets– Only required for big initiatives

Announcements– Only required for big initiatives

10EMC CONFIDENTIAL—INTERNAL USE ONLY

We go to the people to alert them to community changes

Where we reach every time:

11EMC CONFIDENTIAL—INTERNAL USE ONLY

Facebook

Why Facebook?– 400 Million Active Users

100 Million access via their phone

– Average User has 130 friends– More than 70 translations available– More then 70% of users are outside of the US

125 fans currently – without advertising

Currently used to “push” messaging – need to start engaging

12EMC CONFIDENTIAL—INTERNAL USE ONLY

Twitter

Why Twitter?– 75 Million uses – Find connections– Quick messaging mechanism– Connects us to EMC CORP

2 Active Accounts

13EMC CONFIDENTIAL—INTERNAL USE ONLY

EMC.com

ECNProven Community

Automatically gets tweeted

and fed to RSS readers

Links to community

Links to

portal

Education Portal

Feed to EMC.com

Followers retweet and are retweeted..

Subscribers post comments, send link to other readers, reply via

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