LOGOS

THE SYMBOLIC GENDER SIGNS IN THIS LOGO HELP TO HIGHLIGHT THAT THIS

SOAP IS AIMED AT BOTH SEXES.

IN ADDITION, THE COLOURS PINK AND BLUE ARE STEREOTYPICALLY RELATED TO

EACH GENDER.

HOWEVER, THE USE OF THE TWO COLOURS TOGETHER SUGGESTS THAT THE SERIES CONCERNS THE LIVES AND CONFLICTS OF ‘EVERYDAY’ MEN AND

WOMEN.

THE IDEA THAT THE CHARACTERS ARE ‘ORDINARY PEOPLE’ IS EMPHASISED BY

THE SANS SERIF FONT AS IT IS OPEN AND EASILY RELATABLE.

ON THE OTHER HAND, ITS SIMPLICITY ALSO HELPS TO ATTRACT THE DESIRED

YOUNGER AUDIENCE. HOLLYOAKS TARGET AUDIENCE RANGES FROM MID

TEENS TO EARLY TWENTIES.

THE SYMBOLIC CROWN LOGO RELATES TO WEALTH WHICH IS A DESIRABLE IMAGE. IN ADDITION,

THE SIMPLISTIC SANS SERIF FONT ENCOURAGES PEOPLE TO

WATCH THE PROGRAMME.

THIS IS A SPOOF OF THE CLASSIC ‘MADE IN BRITAIN’ WHICH

HELPS TO ESTABLISH THE IDEA THAT THIS SERIES INVOLVES THE

RICH; ATTRACTING A WIDER AUDIENCE.

THIS LOGO IS PRESENTED NUMEROUS WAYS

THROUGHOUT THE SERIES. A COMMON WAY IS THROUGH THEIR TITLE CARDS WHICH

SHOW THE SAME FONT AND LAYOUT – CREATING BRAND

IDENTITY.

MY LOGO POSSESSES SIMILAR QUALITIES AS THE MADE IN CHELSEA

LOGO.

FOR EXAMPLE I CHANGED THE CROWN ICON TO A STAR ICON AS I THOUGHT IT

WAS SIMPLISTIC YET EFFECTIVE. THE STAR CAN CONNOTE ROYALTY AND

WEALTH WHICH RELATES TO MY CHARACTERS.

IN ADDITION, THE SIMPLISTIC SANS SERIF FONT ENCOURAGES PEOPLE TO

WATCH THE PROGRAMME.

SIMILAR TO THE MADE IN CHELSEA LOGO, THE SIMPLICITY OF MY SANS SERIF FONT DRAWS IN THE DESIRED

YOUNGER AUDIENCE.

LOGOS

THE E4 LOGO (ON THE LEFT) APPEARS AFTER MOST E4 TRAILERS. IT SHOWS THE PROGRAMME’S NAME, SHOWING TIME AND TELLS THE AUDIENCE THAT ITS A NEW SERIES.

USING - I DECIDED TO CREATE MY OWN. THIS IS AN EXAMPLE OF ME USING THE CONVENTIONS. THE COLOUR PURPLE IS A DEFINING FEATURE THROUGHOUT THE E4 BRAND, THEREFORE I DECIDED TO ALSO

USE THIS COLOUR TO KEEP WITH THE CONVENTIONS. I ALSO CHOSE A SIMILAR SERIF FONT TO THE E4 SKINS ONE AS IT IS EASILY RECOGNISABLE; CREATING A STRONG BRAND IDENTITY.

DEVELOP – I DEVELOPED THE LOGO AS I KEPT THE RECTANGLE BOXES NEAT INSTEAD OF RUGGED. THIS IS BECAUSE IT SUITS MY GENRE BETTER AND CONNOTES MORE WEALTH THAN THE ORIGINAL LOGO IS.

CHALLENGE – IN TERMS OF CHALLENGING THIS CONVENTION, AT THE END OF THE TRAILER OF SKINS, THE LOGO USES THE EFFECT ‘WIPE’ WHERE AS ON MY LOGO I USED ‘SHIMMER’ AS I THOUGHT THAT IT

FITTED IN WITH THE ‘MADE IN CHELSEA’ GENRE MORE.

LOCATION

USING – THE LOCATION USED IN ‘MADE IN CHELSEA’ (ON THE LEFT) IS IN A COFFEE SHOP. WE TRIED TO RECREATE THIS CONVENTION BY FILMING IN AN AREA THAT WAS QUIET AND LOOKED LIKE A CAFÉ. WE

DID THIS BY GIVING OUR ACTOR (ON THE RIGHT) A COFFEE MUG TO KEEP WITH THE LOCATION.

DEVELOP – WE DEVELOPED THIS CONVENTION BY USING PROPS TO EMPHASISE OUR LOCATION. FOR EXAMPLE, TO EMPHASIS THAT WE WERE IN A LIVING ROOM, PICTURES OF CANDLES AND CUSHIONS

WERE USED.

CHALLENGE – WE CHALLENGED THIS CONVENTION BY NOT BLURRING OUT THE BACKGROUND. AS YOU CAN SEE ON THE LEFT, THE BACKGROUND IS BLURRED AS IT’S OBVIOUS TO THE VIEWER WHERE THE

ACTORS ARE LOCATED. HOWEVER WE FELT OUR BACKGROUND NEEDED TO BE SEEN IN ORDER TO PROVE WE WERE IN A SHOP, LOUNGE OR GARDEN.

PROPS

THE ‘ONLY WAY IS ESSEX’ STARS (SHOWN ON THE LEFT) ARE ALL CARRYING DIFFERENT STYLES OF HANDBAGS. THEREFORE IN MY SOAP WE DECIDED TO USE BIG HANDBAGS TO IN-KEEP WITH THE

CURRENT TOWIE PROPS.

USING – OUR MAIN CHARACTER (SOPHIE) BOUGHT HER BIG HANDBAG TO MANCHESTER WHEN WE FILMED SO THAT WE COULD STICK TO THE CONVENTIONS SHOWN IN TOWIE, THIS WORKED EFFECTIVELY

AS BIG HANDBAGS SUGGEST WEALTH AND LUXURY – RELATING TO OUR GENRE.

DEVELOP – NO DEVELOPMENTS WERE MADE REGARDING PROPS.

CHALLENGE – WE CHALLENGED THIS CONVENTION BY DRESSING SOPHIE IN MORE CASUAL CLOTHES THAN THE GIRLS FROM ‘THE ONLY WAY IS ESSEX’ AS WE DIDN’T WANT TO BE TOO EXTRAVAGANT.

COSTUMES

USING – ON THE LEFT, THE STARS ARE WEARING DRESSES TO PORTRAY THEIR WEALTH AND HOW THEY’RE CONSIDERED UPPER-CLASS. WE TRIED TO REPLICA THIS BY WEARING LEOPARD PRINT AND

BLAZERS IN ORDER TO FIT IN WITH THE GENRE.

DEVELOP – WE DEVELOPED THIS CONVENTION BY USING A MIXTURE OF BLOUSES, BLAZERS, SHIRTS AND SMART TROUSERS.

CHALLENGE – HOWEVER WE DID CHALLENGE THIS CONVENTION BY NOT WEARING DRESSES AS WE THOUGHT THIS SUITED OUR SOAP MORE.

LIGHTING

IT IS A COMMON CONVENTION IN ‘MADE IN CHELSEA’ FOR THE LIGHTING TO BE VERY CLEAR AND BRIGHT. THEY USE ARTIFICIAL LIGHT ALL THE TIME AS THIS SUITS THEIR GENRE.

USING – WE TRIED OUR BEST TO FILM ON A DAY WHERE THE LIGHTING WOULD BE GOOD. FOR INSIDE SHOTS WE USED LOTS OF LAMPS TO CREATE THAT BRIGHT LIGHT THEY USE IN ‘MADE IN CHELSEA’.

DEVELOP – WE DEVELOPED THIS CONVENTION BY USING A MIXTURE OF ARTIFICIAL AND NATURAL LIGHT CONSIDERING IT WAS A BRIGHT DAY.

CHALLENGE – HOWEVER WE DID CHALLENGE THIS CONVENTION BY FILMING OUTSIDE (SHOWN IN THE RIGHT PICTURE) WHERE THE LIGHTING WAS NOT ARTIFICIAL HOWEVER IT TURNED OUT NICELY AS IT WAS

A BRIGHT DAY OUTSIDE.

EYE-LINES

USING – BOTH SHOTS ARE A MEDIUM CLOSE UP. THIS ALLOWS THE AUDIENCE TO SEE THE CHARACTER’S FACIAL EXPRESSION AND THE CLOTHES THAT THEY’RE WEARING. BOTH CHARACTER’S EYE-

LINE IS IN THE TOP THIRD OF THE CAMERA.

DEVELOP – WE DEVELOPED THIS CONVENTION AS IN THE ‘MADE IN CHELSEA’ CLIP (ON THE LEFT) THE BACKGROUND IS BLURRED, DRAWING MORE ATTENTION TO THE FEMALE CHARACTER. WHEREAS IN

OUR BACKGROUND WE PLACED ITEMS TO LET THE AUDIENCE KNOW WE’RE IN A HOUSE.

CHALLENGE – THE LIGHTING ON THE ‘MADE IN CHELSEA’ CLIP IS A LOT MORE WARMER, IN OUR CLIP THE LIGHTING IS A BIT MORE NATURAL.

CAMERAWORK

THE ORIGINAL ‘MADE IN CHELSEA’ (ON THE LEFT) USES AN OVER-THE-SHOULDER SHOT TO MAKE THE AUDIENCE FEEL AS IF THEY ARE INVOLVED IN THE CONVERSATION, BUT ALSO TO SHOW THE REACTION OF

THE OTHER CHARACTER.

USING - I DECIDED TO USE THIS TYPE OF SHOT AS IT LOOKS VERY PROFESSIONAL. (ON THE RIGHT) IS A PRINT SCREEN FROM MY TRAILER SHOWING HOW I USED THE SHOT. I KEPT THE SHOT DISTANCE THE

SAME AS MADE IN CHELSEA’S AS I THOUGHT THIS WAS A KEY FEATURE AND SHOULDN'T BE CHALLENGED.THE PINK LINES REPRESENTS IN BOTH IMAGES, THE EYE LINE IS IN THE TOP THIRD OF THE SHOT; THIS

GIVES THE READER DIRECT ADDRESS.

DEVELOP – I DEVELOPED THIS SHOT AS I INCLUDED MORE OF THE SECOND CHARACTER. IN MY CASE, I CAPTURED MORE OF KIERAN’S HEAD SO THE VIEWER COULD SEE WHO CASON WAS TALKING TO.

CHALLENGE – IN TERMS OF CHALLENGING THIS CONVENTION, I DIDN’T CHALLENGE THIS SHOT A LOT AS I THOUGHT THAT IT WORKED WELL. WE DECIDED IT WAS BEST IF THE BOYS WERE SITTING DOWN

RATHER THAN STOOD UP AS IT CREATES A MORE RELAXED ATMOSPHERE.

SHOT TYPES

USING – BOTH SHOTS ARE OF SHOES WALKING TOWARDS THE CAMERA. THIS CONVENTION ALLOWS US TO SEE THE CHARACTER’S COSTUMES IN MORE DETAIL AND HOW THEY REPRESENT THE CHARACTER.

FOR EXAMPLE (ON THE LEFT) IN ‘MADE IN CHELSEA’ HIGH HEELS ARE SHOWN TO LINK INTO THEIR WEALTH.

DEVELOP – WE DEVELOPED THIS CONVENTION FURTHER AS WE FILMED TWO LOTS OF SHOES AND THEN PUT THE CLIPS TOGETHER, WHEREAS IN ‘MADE IN CHELSEA’ ONLY MILLIE’S SHOES WERE FILMED.

CHALLENGE – WE CHALLENGED THIS CONVENTION IN TERMS OF FILMING OUTSIDE WHERE THE LIGHTING WAS MORE NATURAL, BUT ALSO BY WEARING MORE CASUAL SHOES SUCH AS BOOTS OR

FLATS, AS WE FELT THAT HEELS WEREN’T A NECESSITY TO SHOW OUR CHARACTER’S WEALTH.

SHOT DISTANCES

A RANGE OF SHOT DISTANCES ARE USED THROUGHOUT BOTH TRAILERS.

USING – A MEDIUM-CLOSE UP WAS USED IN ‘MADE IN CHELSEA’ (ON THE LEFT) SO THAT YOU COULD SEE THE ACTOR’S FACIAL EXPRESSION AND EMOTIONS.

DEVELOP – NO DEVELOPMENTS WERE MADE REGARDING SHOT DISTANCES AS WE CLOSELY STUCK TO CAMERA CONVENTIONS AS IT’S KEY WHILST MAKING A SCRIPTED REALITY.

CHALLENGE – WE CHALLENGED THIS CONVENTION BY INCLUDED MORE MEDIUM CLOSE UPS THAN ‘MADE IN CHELSEA’ TYPICALLY DOES AS WE WANTED TO CREATE LOTS OF TENSION AND EMOTION

PORTRAYED THROUGH THE CHARACTERS.