Question 3:

What type of Media Institution might distribute your media product and

why?

Institutions: • Institutions are businesses that produce and regulate media products. • These institutes promote and publish magazines.

• Examples of major media institutions:- Tank Top Media - Bauer Media- Future Publishing - Sky - ITV- IPC Media

IPC Media: • One of the media institutions that I would look into publishing and distributing my magazine would

be IPC Media.

• IPC Media is the UK’s leading consumer magazine and digital publisher. I believe my magazine would hugely benefit being published and distributed by a company of this scale and would grow and be spread worldwide faster due to the production line and resources the company have.

• IPC reaches over 25 million websites views monthly from users globally so this shows the popularity just online they company receives. Also, this shows that IPC is a globally recognized company.

• Another advantage is that IPC already caters for more than 60 iconic media brands, one including NME. NME have regular reader, subscribers and people who buy their magazine.

• Other iconic companies that IPC are in partnership with include: Nuts, InStyle and Country life . So this could help aid me because I would be able to speak with the other companies and gather information regarding distribution as well as publishing.

• Another advantage of using IPC would be because they have published music magazines like NME, they would know how to cater for my target audience and distribution/publishing needs. They would also be able to add their own unique personal touch to my magazine which may better it.

Future PLC:

Future PLC is a company comprised of digital innovators whose passion is to connect, inspire and entertain millions of engaged consumers.

Future focuses on growing and engaging high-value global audiences. So this could prove beneficial towards my magazine, because it could be published on a global scale.

Last year Future printed and sold over 18 million magazines – that works out as 1 sold ever two seconds. Again, this company could prove beneficial in the publication of my magazine and I could see a huge increase in sales if I were to use this institute for the distribution and publication of my magazine.

Future is an award-winning global content business, that is in print, online and available for smart phone and tablets. They have over 27 million global users visit the site each month for different purposes. And alone, they have 1.7 million global users monthly just for music.

Examples of businesses Future works with:

Tank Top Media

• Tank Top Media is another example of a company that I could use in regards to the publishing and distribution of my media product.

• TPM offer a range of services: - Direct marketing- E marketing - Marketing research - Publishing: Nationally, regionally, digitally. Radio and internet.

• Because they do up-to-date market research I could liaise with the company to regularly research my target audience. This means they would look into current trends, dislikes and areas that would concern my audience on a monthly basis. This could prove highly beneficial in the sales of my magazine. Because it would interact and address the audience directly.