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By Rakhi Marwaha
WHAT KIND OF MEDIA INSTITUTIONS MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
I researched different companies that distribute and produce magazines in order to find out which was the best one for my
magazine.
WHAT I DID ?
Over 300 magazines in 15 different countriesJoined Bauer Media Group in 2008
One of the biggest in EuropeThey publish magazines but also TV, radio,
online and digital business Magazines are based on the audiences as
they engage with readers and listener directlyWell known, therefore access to large
audiences
BAUER
http://www.bauermedia.co.uk/
Wide range of magazines mostly based on fashion such as Vogue and Glamour - 2 of
the top 10 fashion magazinesBased in the USA they have apps, websites
and magazinesCater for all lifestyles and people mostly
look into fashion, food, home, culture rather than just music
Most magazines made are well known with a good reputation
CONDÉ NAST
http://www.condenast.co.uk/
UK’s leading media company - 22 magazine brands and 21 digital assets
Established in 1910 by William Randolph Hearst
Owned by Hearst Corporation which is known to be one of the largest media companies with
a wide diversity in the magazines Produce magazines, television, newspaper and business publishing along side internet radio
and distribution
NATIONAL MAGAZINE COMPANY
http://www.hearst.co.uk/
They research upmarket men and women For men hey have a portfolio that consists
of NME an many moreThe market for women is weekly and
consists of Ideal Homes and InStyle as well as many more
They already have a high-end music magazine under them (NME) so they
wouldn’t have much to offer for HoodBeatz as a magazine as it follows similar paths to NME being the younger ‘funky’ magazine
therefore they wouldn’t be ideal
IPC
http://www.ipcmedia.com/
Started from a small scale magazine called Kung Fu Monthly and worked its way up to one
of the top 5 media institutionsPublishes Men’s Lifestyle, one of the most
successful modern magazines along side music magazine Blender and Maxim radio
A UK independent magazine company who publishes 31 magazines and online magazines
Researches all over the world not just in Britain which is why they are successful in America but
have a British origin
DENNIS
http://www.dennis.co.uk/
I had to decide between Bauer Media Group and National Magazine CompanyThe next slides show reasons as to why I
had narrowed it down to these two companies and how it was beneficial for
my magazine
MY DECISION
• Has a wide audience. They engage with audiences so they will be able to understand the magazine HoodBeats and why its important
• They will relate to people that are from the underground industry and people that listen to grime music according to my magazine
• Being a well known group it allows the magazine to be available to more than it usually would be
• Helps the people in the magazine get more exposure and gives an insight to individuals rather than looking at everyone as a whole
National Magazine Company
• They are one of the leading groups so maximum exposure of the magazine will be out there
• They are well known and have a good reputation so people will react to the magazine in a positive way rather than it being ignored on the shelf
• They have diversity both in terms of their range of products and their audience, so it will be beneficial for the company itself as they will branch out to a whole new field that they aren’t yet established in which will benefit both the company and my magazine
Bauer Media Group V.
S.
National Magazine Company would be the best kind of company to distribute my magazine as
they would benefit as well as the magazine itself so they can gain exposure and widen the audience
that they haveIt will also help the struggling artists within the
Grime industry because the company is successful in the UK and beyond
The magazine will also get exposure as they have access to other media factors such as radio and
television so that can be promoted and recognized
Institution: National Magazine Company