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What kind of media institution might distribute your product and
why?
I have looked at two different media institutions which could possibly distribute my product, ‘CHARTED.’ which I have described in the following presentation.
The two media institutions that I have chosen are:
- Bauer media group - Immediate media company
Bauer media group Multinational companyHeadquarters – Hamburg Privately owned by the Bauer family.Started in the UK in 1987 with Bella magazine. 300 magazines worldwide in 15 countriesPublishers of many of the biggest selling
magazines, television/radio channels.
http://www.bauermedia.co.uk/pressThere is a page on their website that has all of their press information on it, including their press contacts. For example, to the left- Magazine subscriptions.
BAUER media website
Immediate media company Combined publishing house created in 2011Award winning special interest and platform
companyBiggest media consumer/business in the UKThird largest magazine publisherSells over 70 million magazines a year36 websites – 58 magazines – 70 brands
DECISION
I have decided to use Immediate media as a publishing house for my magazine ‘CHARTED’ for the following reasons:
- They have experience with magazines like mine (Top Of The Pops) therefore, they are used to this kind of genre on magazine.
- The fact that they have sales of over 70 million magazines a year shows that there is a guaranteed success and I will not be at any risk with choosing this publishing house.