NRC Leadership Conference

Public Affairs

CDR Alvin “Flex” Plexico

Friends of the Navy Background:• Encourage leaders with or without military experience to share key Navy messages

through speeches, blogs, letters to the editor & media interviews.• Repurpose existing Navy key messages. • Provide a toolkit of information to include key messages, fact sheets and other

information relevant to candidates’ interests.• More than 150 candidates based on their influence and potential interest in the Navy.

Examples:

• Dean of the College of Engineering at Georgia Tech (Dr. May)

• Dean of the Dental Medicine at Harvard University (Dr. Donoff)

• President of the Maritime Alliance (Mr. Jones)

• University of Michigan President (Dr. Simon)

• Dean of the College of Theology and Ministry at Oral Roberts University (Dean Mathew)

• Dean of Engineering at Massachusetts Institute of Technology (Dr. Waitz)

• Dean of the College of Aeronautics at Florida Institute of Technology (Captain Scott, Ret.)

• Senior Vice President of Costco (Mr. Toomey)

Recruiting Outreach and Awareness Program

Friends of the Navy/Centers of Influence

• https://www.chinfo.navy.mil/embark/

www.chinfo.navy.mil/chinfo/Speeches.aspx

www.cnrc.navy.mil/Friends_of_the_Navy.htm

Navy speeches and localized messages for each NRD

America’s Navy is a Global Force for Good and “good” can take many forms… Bombs on a terrorist hide-out. Bullets to protect innocent civilians against extremists. Bottles of water to those in need after an earthquake. Bachelor’s degrees (advanced training and education). All good things take GREAT people!

Our Sailors serve from the sea on the land, in ships on the water, in submarines under the water, and fly in planes and helicopters over the water.

Why what we do is important: About 70 percent of the Earth’s surface is covered by water. About 80 percent of the world’s people live near the ocean. About 90 percent of all international trade travels by sea .

We protect and defend freedom around the world, and we also offer great opportunities for a great career here at home.

Our mission is to meet America’s threats far away, so those threats cannot harm us here.

Key Navy messages…

Publicize your recruiters as hometown heroes and a local example of our “Global Force for Good”

Social Media Communicate with your recruiters and future Sailors Inform centers of influence & and possible prospects

Communication is the key!Submit weekly report with at least one news product along with future eventsAttend monthly conference call Share lessons learned with CNRC HQ & other NRDs

Public Affairs Best Practices