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Presenting innovative and disruptive technologies in the college admissions space. Original presentation created for the National Association for College Admissions Counselors, Critical Components: Mastering the College Admission Process conference, 2013.
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On the Verge: Showcasing the Use of
Innovative & Disruptive Technologies
Ashley HenniganAsst. Director of Social Media Strategy
Cornell University
Agenda
• Innovation & Disruption• Adopting Technology• Impact on Stakeholders• College Admission Process• Emerging Technologies• Implementation & Buy-in
POLL• Who has seen a recent major
change in their day-to-day life because of a new technology?– Personal life– Work life
• Have changes in technology had a positive or negative impact on the way you interact?– With colleagues– With students– With parents
Who’s work/life has been recently disrupted by technology?
EFFICIENCYUnderstanding the positive impact of innovation & disruption
A brief history of communication technologies• In person meeting• Letter• Phone call• Email• Text message• Facebook group post
STAKEHOLDERSUnderstanding your capacity for disruption
Who are your stakeholders?
• You• Colleagues• Students• Parents• College partners• Community• Others?
TIMELINETechnology’s impact on the admissions cycle
Admissions timeline
• Pre-college search• College search• Campus visits• Applications• Decisions• Post-graduation
A need for information is always present, but the kind of information needed changes over time.
• Pre-college search– Advocacy
• College search– Facts & figures
• Campus visits– Understanding fit
• Testing & Applications– Resources & Reminders
• Decisions– Realizing fit
• Post-graduation– Transition
EMERGING TECHNOLOGIES*Increase efficiency and meet student needs
*Please note: NACAC cannot endorse products or services
Emerging Technologies in College Admissions
• Pre-college search– Advocacy – Leading Success
• College search– Facts & figures– Zinch
• Campus visits– Understanding fit– Welcome to College
• Testing & Applications– Resources & Reminders– College Snapps
• Decisions– Realizing fit– Campus Slice
• Post-graduation– Transition– Facebook Groups
• Pre-college search– Advocacy – Efficiency
• Web tool kit
– Learn from innovators– Staff resources– Community
Leadingsuccess.org
• Pre-college search– Advocacy
• Discussion groups– Counselors– Students– Parents
• Activities– Formal schedule for
college programming• Research
– Best practices from peer institutions
• College search– Facts & figures– Online student profiles– Focus on “fit”– College search– College recruitment– Test prep– Scholarship matching
• College search– Facts & figures
• Focus on “fit”– Location– Support services – Academics– Affordability– Predictability– Culture
• College search– Facts & figures
• Educate students about online identity
• Provide admission counselor contacts
• Should also include conversations about– Test prep– Scholarship matching
• Campus visits– Understanding fit– Track campus visits– Rate and compare– Visit scheduling
assistance– For students,
parents, & school counselors
• Campus visits– Understanding fit
• Campus visit journals• Campus visit reports• Visit coordinator contact
information• Tour schedules• Transportation
information
• Testing & Applications– Resources & Reminders– Mobile alerts– Follow up questions– Feedback dashboard– Identify at risk students– Unique focus on CBOs
http://vimeo.com/66831365
• Testing & Applications– Resources & Reminders
• Alert systems– Announcements– Calendars
• Request responses– Track feedback– Identify at risk students
• Community resources– CBOs – Online resources
• Decisions– Realizing fit– Crowd funding for
financial aid– Small monthly
donations– Free to students– Checks sent directly to
college bursar– Contact:
• Decisions– Realizing fit
• Community involvement• Empower students• Scale down payment
options• Provide contacts
– Financial aid counselor – Bursar– Savings banks
• Post-graduation– Transition– HS class groups
• Class of 2013• Keep connection to
school• Reunions
– College class groups• Class of 2017• Meet new classmates• Connect with new
administrators
• Post-graduation– Transition
• Identify peer groups– Student Council– Athletics– Clubs & Organizations
• Collect post-grad contact information
• Encourage networking with future peers
• Help students connect with new administrators– Orientation office– Academic advisors
IMPLEMENTATION & BUY-INHow do you bring this back to your school?
Avoid “Shiny Object Syndrome”
• Goals before tools– Specific– Measurable – Attainable– Relevant – Time-bound
Strive for positive disruption
• Know where you stand on the innovation curve
• Inform peers of emerging technologies
• Network with innovators and early adopters
• Start with pilot programs
