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Social Media Managed Services Technology Training
Social Media 101: Professional Branding
How to Market Your (Mission, Vision, Values, Brand )
Using Social Media
Virtual Options Coaching & TrainingSocial Media Managed Services Technology Training
Dawn Jensen
Social Media Speaker,
Digital Marketing Diva, New Media Trainer
Email: [email protected]: www.virtualoptions.netTwitter: @virtualoptionsFan: www.fb.me/virtualoptions
HOW ARE YOU BRANDING YOURSELF?YOUR BUSINESS? HOW ARE YOU SEEN ONLINE?
Social media is the use of technology combined with social interaction to create or co-create value.
It’s a conversation.
Social Media isn’t a one-way marketing tool but a place where you can engage and participate in an exchange with the community to tell them about your business.
• During the average 20-minute period in 2010, there were 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted.
(AllFacebook.com)
• $3.08 billion will be spent to advertise on Social Media networking sites in 2011, a 55% increase over 2010 (eMarketer)
• With over 750 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day.
• (DigitalBuzz.com)
Why Social Media?
Fish Where The Fish Are • Social Media Marketing is a lot like fishing – fans
swim together in the big ocean and companies try to catch them
• To be successful, scan the ‘seascape’ and learn more about the fish that you’re trying to reach
• Connect with the right school (community) and you can
catch the Big Fish!
In Social Media, it’s all about the three F’s: Friends, Fans and Followers
SOCIAL MEDIA BACKGROUND
F a c e b o o k
By the Numbers: Facebook• 2011: 780-800 million active users• 48% of 18-34 year olds wake up with
Facebook • 35+ year olds represent over 30% of user• 71.2% of the US web audience is on• 48% of young Americans find out news
Facebook average user figures & facts:
130 friends on the site 8 friend requests per month Averages 15 hours and 33 minutes per month Visits 40 times per month Spends 23 minutes on each visit Connected to 80 community pages, groups &
events Creates 90 pieces of content each month
SOCIAL MEDIA PROFILES
F a n s F r i e n d s F o l l o w e r s
Personal/Profile Page• Represent real people• Limit of 5,000 friends• Personal use• You control who is
confirmed or ignored as a friend
• Facebook can shut down your profile if in violation
Fan/Business Page• Visible to everyone on
the Internet by default• Represent entities:
Only the official representatives of a public figure, business or organization
• Unlimited Fans
Your Facebook (Personal*)Profile
Your profile is the starting point for Facebook. Think of it as your front door.
About Public Personal Profiles…
This.
Not This.
This, maybe..
Facebook Friends
Be Selective.
What can you do on a profile page?
• You’re putting your “Face” on Facebook. • The personal side of the professional*** • Posting updates in your life makes it easy for
you to connect with your friends! • You’re posting your status updates, videos,
pictures, sending messages, writing on walls, and socializing within Facebook.
Virtual Options Welcome Pagehttp://www.fb.me/virtualoptions
Creating Your Fan Pagehttp://www.facebook.com/pagesCreate a Page
1
3
2
7
5
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6
1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools
Why Facebook Fan Pages?
• Get your business to show up high in search engine positions as Facebook is a very popular website
• Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at
• Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page
About Fan pages• are tied to your personal
profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
• an unlimited number of Facebook pages.
About Fan pages…• Pages are public—anyone can find
and view your page.• All content posted on your page
gets indexed on .• Target your posts by location and
language.
What can you do on a Fan Page?• Post: events, videos, photos, specials, promos • Encourage your fans to ‘like’ you• Solicit testimonials • Ask & answer questions• Provide customer service• Help spread the word about your business
stories
Inform Educate Entertain
Remember if…
Where to go to set up your fan page!Your Fan Page or Business Page
can be set up here.
http://www.facebook.com/pages
Your Vanity URL – Your Brand!!
By the way, be sure to register your own unique username for your Facebook page at http://facebook.com/username
For Branding: Naming Conventions**
Facebook Fan Page Posting Tips
• Show your personality
• Remember its about the conversation – DON’T sell but find ways to inform, educate and entertain
• Try to update your fan page at
least 3x times a week
• Listen – if your fans ask a question,
answer it. If they have a complaint, respond to their concerns and do it all in a timely manner
• Share your news with your fans – the sooner, the better.
Let them be the first to know!
Make it Sticky
Facebook also offers a “Share” button that you can add to your Web site to make it easier for your content to be shared on Facebook.
Keep it Fresh
Assign an employee to create and manage your company’s Facebook Page
Post new information, photos and videos regularly.
Kittens & Breakfast
Think of Facebook as a community where you can participate and add genuine value.
Respond to messages and questions within 24 hours.
Myth:“If I build it, they will come.”
Develop a strategy to attract fans
Marketing Strategy for Your Facebook Fan Page
What’s the difference between features and benefits? • A feature is a factual statement about the product/service being promoted. • A benefit answers the question “What’s in it for me?”• Smart Social Media marketing is about understanding and engaging with your clients about how your service offers them a benefit to improve their life and grow their company.
Marketing Strategy for Your Facebook Fan Page
What one word describes you and your business?
Example: Disney = Magic
Marketing Strategy for Your Facebook Fan Page
How will you be HUMAN? • Finding your unique voice to create a
relationship with your fans.• Find ways to focus on the benefits of your
expertise rather then listing your services.
SOCIAL MEDIA PROFILE: LINKEDINF a n s F r i e n d s F o l l o w e r s
Or as we like to call it..
Probably the biggest difference between Facebook and LinkedIn is the focus on introductions.
Good Reasons to UseFind Clients, Promote Relationships
Build Your Buzz
Hire Professionals/Network
Get Feedback and Research
LinkedIn Public Profile
Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
OTHER PERSONAL BRANDING SITES
For branding yourself across Social Media networks and platformsBe strategic, methodical, and appropriate to what you need…
About.me
GOOGLE+ BRANDED PAGESFor Branded pages: https://plus.google.com/u/0/pages/create
GOOGLE+ BRANDED PAGES
For Branded pages: https://plus.google.com/u/0/pages/create For Profiles:https://plus.google.com
Research first. Do a Litmus Test:• SocialMention.com• Hyperalerts.com• Alerts.google.com
Find out what’s been posted and being said about you, your business, and brand
“It’s the Indian… not
the arrow”
Note: Dawn’s attempt at pun humor
Put your Social Media branding in place:
• to use in the right way • for the right reason• at the right time
“It’s the
Indian… not
the arrow”
Remember to get a strategy in place
• Lots of Social Networks• Foundation: Start Small
(Facebook & Linkedin)• Maybe Twitter & Google+• Build Deliberately. Think of it a
layer cake. • Be Consistent in what and when
you post. Get on a schedule.• Use Tools to work smarter, not
harder
Facebook and Linkedin
www.fb.me/virtualoptions
Questions? Ask our Fan page!
Text: “virtualoptions” to 32655 (FBOOK)
No need to go it alone… Resources:Delicious.com/virtualoptions
