PROFESSIONAL IMAGE and PERSONAL BRANDING Courses Catalog 2011

by MIHAELA BERCIU, IC AICI

Managing your Professional Image or Personal Brand can be an intricate process…

Identify your ideal

state

• What are the core competencies and character traits you want people to associate with you?

• Which of your social identities do you want to emphasize and incorporate into your workplace interactions, and which would you rather minimize?

Assess your

current image,

background, and

audience

•What are the expectations for professionalism?

•What are the elements of your professional image that need improvement?

•How do others currently perceive you?

Conduct a cost-

benefit analysis

for image change.

•Do you care about others' perceptions of you?

•Are you capable of changing your image?

•Are the benefits worth the costs? (Cognitive, psychological, emotional, physical effort)and so

on..

We could guide you through it

Professional Image Consultant: Mihaela Berciu, IC AICI For the past years, Mihaela Berciu has been an essential resource in helping professionals increase their PERSONAL BRAND impact, professional image management, improve their business and social skills, and maximize their presentation & communication skills. A 1996 alumni of the MBA program of American International University in London and a certified image consultant of London Image Institute, Mihaela Berciu is the only Romanian image consultant accredited and awarded by the prestigious Association of Image Consultants International (AICI).

Mihaela Berciu has successfully published two books, the first business dress-code manuals for career women and businessmen in Romania. The books were both best-sellers and held the national non-fiction chart tops for 2009 and 2010. Mihaela Berciu’s national television show “The Image of Success” has inspired many professionals into improving their image since its first season in 2009.Throughout the past years Mihaela Berciu worked with the most prestigious national and international companies: DEXIA Bank –DCU, SANOFI AVENTIS, ZENTIVA, BCR ERSTE Bank, UNICREDIT Bank, CITIBANK, EXIM BANK, TAROM (the Romanian National Airline), Carrefour, E.ON GAZ, ANTENA1 (one of the largest TV stations in Romania; as an image consultant in charge of the News Department anchors’ image and style).

For a preview of our Products click below: Professional Image Sessions:

Introduction to Professional Presence®

Professional Presence Excellence®

Professional’s Guide to Successful Appearance Professional Image Management Dynamics®

Professional Communication Sessions: Body Language Communication Business Protocol and Body Language Social Etiquette for Business Professionals Behavior in the Business Place Personal Branding Sessions: Introductory course to Personal Branding®

Advanced Personal Branding for Managers®

NEW Course 2011! Maximizing Negotiation Output®

Professional Image Sessions: Introduction to

Professional Presence®

Professional Presence Excellence®

The correct attitude and the proper professional image will determine the success in your career. Image is one of your most valuable assets. Manage it right and success will come!This course’s main objective is to master the appropriate levels of business outfits according to career and social standing; knowledge on color psychology and its power in negotiations; and body language tips for powerful and successful first impressions. The course also contains tips on Tone of Voice Control for maximizing the impact of messages.Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields; audience size: 12-20;

(This course can be designed either as a full day or a half day seminar).

This presentation comprises knowledge on successful professional attires, grooming tips and basic non-verbal communication tools that are necessary for maximizing career potential.

At the end of the course all participants should be able to easily recognize and adapt the right professional outfit to their position in the company. The main objective will be to learn how to improve participants’ professional credibility by means of appearance and non-verbal communication.

Target Audience:Middle management, sales staff, front office employees, reception desk, assistants and executives;

audience size: 12-20 persons;

(This course can be designed either as a full day or a half day seminar).

To go Back to Product List click here:

Go to Contact slide

Professional Image Sessions: Professional’s Guide

to Successful Appearance

Professional Image Management Dynamics®

A rather more technical approach, for discerning professionals, this workshop dedicated to image strategies and management and has as its main objective saving time and money for all participants by guiding them through principles such as wardrobe organization, capsule management, cost-per-wear and color coordination.Business professionals attending this course will be able to maximize their professional image assets while minimizing time and finances invested in managing their wardrobe.

Target Audience:Managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields; audience size: 10-12;(This course is designed to be a half day seminar).

This seminar comprises all the necessary information in order to magnify your personal appearance impact and outclass the competition! Covering from levels of business dressing to the impact of accessories and from personal grooming to color management, the course embodies all mandatory details for projecting a successful professional image. The participants will be able to fully comprehend and apply the rules of proper professional business dressing.

Target Audience:Middle management, sales staff, front office employees, reception desk, assistants and executives;

audience size: 20+ persons;(This course is designed to be a half day seminar).

To go Back to Product List click here:

Go to Contact slide

Professional Communication Sessions:

Body Language Communication

Business Protocol and Body Language

In today’s competitive world, business professionals should maximize the output of their message by effectively interacting with others, and mastering the art of non-verbal communication in order to successfully attain the results they aim for.The course includes information on overcoming limitations, such as internal and external barriers, to establish impact through space and time domination, and maximizing the dynamics of body language, in order to position oneself at an advantage in all business meetings.

Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields; audience size: 12-20;(This course can be designed either as a half day seminar or full day workshop).

Entrance is very important in order to create immediate rapport, to show that both mind and body are present to the upcoming business meeting and to demonstrate that the energy level projects a strong professional presence.

The session highlights the importance of being in control of posture, hand-shakes, gestures and facial expressions which should enhance the visual impact and double the level of intelligence and experience of a successful professional.

Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields;audience size: 12-20 persons;(This course can be designed either as a half day seminar or full day workshop).

To go Back to Product List click here:

Go to Contact slide

Professional Communication Sessions:Social Etiquette for

Business Professionals

Behavior in the Business Place

Mastering the rules of corporate etiquette is a point of differentiation for those professionals who have reached the professional maturity and acumen, leading the others to acknowledge and emulate the values and principles they stand for. Participants will be taken through a journey of discovery of how apparently common behavior actually makes all the difference in the business place and makes or brakes a professional’s reputation: understanding the importance of timing, the power of networking, meet & greet rules, balancing respect and authority in the business place. Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields; audience size: 12-20;(This course is designed as a full day seminar).

Professional Image and Credibility rely heavily on the most frail moments of a professional’s career: social events like meals with business partners or colleagues, conference and away days, or other special events.Throughout this course participants will be encouraged to evaluate their social etiquette limitations and will be guided on how to overcome them and improve their standing on meal etiquette and rules according to time-of-day, table manners, special events etiquette, and general international rules of etiquette while traveling abroad.

Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields;audience size: 12-20 persons;(This course can be designed either as a full day or a half day seminar).

Go to Contact slide

To go Back to Product List click here:

Personal Branding Sessions: Introductory course to

Personal Branding®

Advanced Personal Branding for Managers®

The positive outcome of personal performance is reached by identifying own values and beliefs, by setting out own goals and by strengthening self-confidence in achieving the goals set.

The course pushes the participants into introspection as well as in projection and helps them better understand their value in the company's future development. It helps them work on their strengths and weaknesses in order to became better professionals and to better reflect the values of the company they represent.Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields;

Audience size: 10-12 persons;(This course is designed as a full day workshop).

This course is a bespoke, inspiring Personal Brand building workshop, tailored to objectives and designed to set the building frame and structure for professionals in need to improve their professional image and personal brand impact. It covers aspects related to definition of personal brand attributes, efficient personal brand management including how to increase personal visibility and exposure through classic media channels and social media channels.

Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields;

Audience size: 12-20 persons;(This course is designed as a half day seminar).

To go Back to Product List click here:

Go to Contact slide

Brand New course for 2011:Maximizing Negotiation Output®

Generating great results from any business negotiation in today’s fast-pace, money driven economy, is a privilege given only to the best and most successful professionals. Overcoming the unknown and the unpredictable in a business negotiation is an art that is mastered only by the professionals who are most prepared and who are willing to exceed personal limitations and to use to their advantage the natural subconscious reactions of their opponents, in order to gain personal success and advance faster in their career.

The course takes the participant through topics related to :• professional image in a negotiation: color communication and management, credibility and authority through appropriate business attire; • body language: communicating confidence through the power of posture, stance and personal space;• imposing respect and authority by learning how to read and react accordingly to the visual and sensorial messages sent by the negotiators in the meeting.

Target Audience:Mid-level managers and senior-managers from commercial departments & other departments; consultants & entrepreneurs from all business fields;

Audience size: 10-12 persons;

(This course can be designed as a half day seminar or a full day workshop).

To go Back to Product List click here:

Go to Contact slide

Contact infoThank You for your interest in our seminars and products. For further inquires and bookings please contact us and we will be happy to reply!

Mihaela Berciu, IC AICI 0758 362 6365

mihaela@berciu.com

Tudor T. Marginean0758 362 2013tudor.marginean@brightimage.ro

Take me back to Product List