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Your personal brand is the first thing that comes to mind when someone hears your name. It’s what you stand for and what you care about. It’s what you believe about yourself. Your brand lives and breathes in every facet of you. From the way you talk to the way you walk, to what you wear and how you wear it. It’s that feeling people get when you are brought to their attention. It’s everything you are and everything you care about. It is you. A successful personal sports brand starts at the centre of your inner being and is reflected through every conceivable way you communicate.
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Personal Sports Branding
ca.linkedin.com/in/leahdyck@Leah_Dyck
Monday, August 18, 14
Be Passionate
If you can imagine your life without doing what you do, than you’re probably not passionate about what you’re doing.
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Be Insightful
Use words and language your listeners know and understand.
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Be Valuable
Give your fans something they can’t get anywhere else.
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Be Empathetic
Put yourself in your fan’s shoes and understand that they don’t understand what it
is that you do.
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Be Niched
Your fans require messaging customized to them.
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Be Pretty
The professional athlete has it going on aesthetically. Therefore, so should you.
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Be Helpful
Don’t obsess over how much you’re giving away, but rather give away your
obsession.
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Be Influential
Don’t look to others for things to talk about. Look for things to talk about from
within yourself.
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Be Involved
The people around you facilitate the reach of your influence. Be around people who can
handle maximum growth.
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Be Relevant
Provide your fans with an identity they can relate to.
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Be Connected
Use social media to expand your online reach, which translates into an extension of
your offline reach.
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Be Validated
Authoritative media platforms make you official. Establish yourself with credible sources
in the public eye.
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Be Global
The world has become a smaller place thanks to WiFi. Don’t limit yourself to the constraints
of traditional marketing methods.
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Be On Top
Be the person who refuses to give-in to push-back from those who can’t see the unseen.
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Be A Friend
Show your face to the world and reveal who you really are: Win hearts of favor.
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Be An Opportunist
Consistently provide opportunities for others
to become a part of what you’re doing.
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Be A Team Member
If you want to go fast, do it on your own. If you want to go far, do it with others.
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Be An Idea
The idea of you outlasts everything you’ve done. The thought of you stands alone.
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Be Educational
Inform your fans about everything you care about and stand for.
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Be A Trigger
Can you trigger an emotional response? Good, you got somebody to care about what you’re
doing.
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Be Vocal
If you want large-scale reception, just spit it
out and say what you’re trying to say already.
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Be A Winner
Be in the right and know when you’re not. Own your mistakes and recognize that no
one’s perfect, including you.
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Be Inspiring
Having the ability to empower people with ears to hear and eyes to see is called power.
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Be Known For What You Do™
Personal branding isn’t image development: It’s YOU development.
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