Shaping Your ShadowEmily Mulloy, Talent Acquisition Coordinator- North America

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Personal Branding Defined

› Expression of professional mission, values, & aspirations

› Three stages of personal branding• Assessing, Strengthening, & Reassessing

› Strong Personal Brand (PB): Your Self-Impression=How Others Perceive you

› Both realistic and idealistic• Qualifies the present

• Guides toward the future

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Personal Branding Defined

› Present Success• Effective partnerships

› Trust, ease of access, & knowledgeable

• Professional growth & development

› Future Success• Employability

• Strides toward other career aspirations

› Onset of social media has made PB a concern for all

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Behavior is Core

› Impressions• First, ongoing, online, in person, appearance

› Relationships• How we treat people!

› Values• Trustworthiness, dependability, accessibility

› Performance• Level, coach-ability, self-starter

› Cumulatively results in a personal brand

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DiscussionPersonal Branding Assessment

What is my personal brand?

What do I want my personal brand to be?

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Discussion

› What is my personal brand?• I am a problem-solver who loves to jump into new

things, but often allows the stress of her job to dictate her mood.

› What do I want my personal brand to be? (realistic & idealistic)

• I am a fearless problem-solver bringing success through candidate experience initiatives and cultural awareness.

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Senn Delaney

› Centers around self-awareness• Recognition of how one can influence many

› Ex. Individual Co-worker Team Company

› Requires honesty & humility

› Fluid & dynamic process

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Shadow of a Leader

› Combination of behaviors & messages

• Influences others

• Affects our ability to lead

› How you:• Respond to crises

• Deal with conflict

• Treat those around you

› Can be reshaped by you at any time (with limits)

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Take-Away Challenge

› Set aside 5 minutes every morning and night• Morning: What is one thing I can do today to

strengthen my intended brand?

• Night: Did I strengthen or weaken my intended brand today?

› Must start with a vision

› Fluid process Requires patience & feedback

Thank youEmily Mulloy, Talent Acquisition Coordinator

@emulloy