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By John McDonald
NETFLIX, KING OF CONTENT
FOR THOSE WHO DON’T KNOW, NETFLIX IS…• A television and movie subscription service with a focus on original content, convenient
consumption, and a hassle free environment.
• Netflix offers…
Online streaming on any mobile device with internet access
Mail in DVD rentals
No commercial interruptions
No content limits
All for a monthly subscription price of $8.99
SOCIAL
SOCIAL MEDIA ADVERTISING• dlsdkfjskl
THE SITE Profile customization
Simple navigation
Responsive design
Emphasis on content
Search Engine Optimized
Crawlable links
Backlinks
Clear navigational hierarchy
Title tag under 75 characters
KEY PERFORMANCE INDICATORS
BLOGS• What do customers want to know?
What shows are being added?
What shows are being removed?
Behind the scene looks at the making of each show/movie
EMAIL MARKETING• What they currently do
Recommendations
• What they could do
Content creation information
Added content notices
MOBILE AND APP Responsive design
Accessible on any mobile device with internet capabilities
Functions and design identical to that of the website
RECOMMENDATIONS• Email Marketing
• Content creations and additions
• Social
• Make an email list and use social to direct followers to sign up
• Blogs
• Allow bloggers to get a behind the scenes look at the process of creating new shows and movies