Unconventional Content & Quality

Lupe Gervas

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“EVERY SENTENCE IS A STORY”

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Every sentence is a story

5 words

3 linguists - 3 hours - 3 days$1.4

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+50% of the localization workload+50% of the cost

• Content: thousands of genres, hundreds of show and movie titles, taglines, synopses, marketing content...

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When unconventional is the norm

• Internal linguists + freelancers + Internal QA.

• Freelancers = consistent resources.

• Lower cost, better quality, less LQA.

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Quality starts with translation

Other benefits

• Collaboration.

• Pride and responsibility in their work.

• Other teams leverage resources. 7

• Recruiting and paying freelancers.

• MSAs and legal contracts.

• Manage resources and quality long term.

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But, nothing is perfect…

Measuring unconventional content

• Scorecards/Quality reports/Internal QC/Jiras

• Unconventional metrics•• Marketing campaign success• Social impact (Facebook, Twitter…)

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Thank You

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