Promoting Library Collections and Services;

a decade of data and learnings

April 19th 2016TCD Library

@michellebreenUL

Communications mix at the Glucksman Library

https://www.linkedin.com/pulse/integrated-customer-engagement-jim-iyoob

What we’ve learned about blogging • Use Google Analytics to track KPIs and other metrics

– Number of posts published ( 5 per month)

– Number of pageviews (2,000 a month)

– Bounce rate (21% in 2015)

(Very Good – 0% – 25% – Less than 6% of the sites we measure have a bounce rate this low)

Source:https://www.techwyse.com/blog/websiteanalytics/improvingwebsite-bounce-rates/

http://ullb.blogspot.ie

What we’ve learned about blogging (2)• Brand your blog with established recognisable logo

• Like all writing, it needs to be well structured, with a strong introduction, useful content and a good conclusion

• Use a call to action at the end of every post to increase engagement

• Embed videos and use images

• Write catchy headlines – If you post a gallery or a list or anything with a number and the word “rules"

in the title, you will get traffic– Learn from headline writers

http://ullb.blogspot.ie

Writing better blog post titles

Writing better blog post titles

What we’ve learned about Facebook• If you need to settle on only one social network, it should

be this one

• Set guidelines for team members to post, vary your content

• Post images and videos

• Save time by scheduling your posts

• Post directly to other department’s FB pages

• Cross-promote your Facebook page on Twitter

• Use Facebook Insights to track and improve your postswww.facebook.com/ullibrary

What we’ve learned about Twitter• Schedule content in advance, try Buffer

• Develop a reputation on Twitter, be the known expert on something

• Put engaging people, with guidelines, on your SM acs.

• Remind people on Twitter that you are on FB, and vice versa

• Don’t respond to every tweet

• Use Please RT or Pls RT in your tweets (gets you 72% more RT)

• Use Twitter analytics to gauge success of individual postswww.twitter.com/ullibrary

http://ipsosmrbi.com/social-networking-tracker-january-2016/

We need to explore . . .

http://www.eclipsemarketingservices.com/the-circle-of-communication/

What is next for UL Library’s Digital Comms?

 ”Strategy is actually very straightforward. You pick a general direction and implement like hell.“

Jack Welch, Chairman and CEO, General Electric (GE)

http://www.merricktowle.com/blog/how-to-use-social-media-to-extend-your-brands-launch/

4,500 reached, average is low

hundreds

Thank you for your time.

I’m happy to take questions now or later. . .

Michelle.Breen@ul.ie @michellebreenul