Upload
angelynalicea
View
1.022
Download
3
Tags:
Embed Size (px)
DESCRIPTION
This workshop will briefly show marketing opportunities that community partners can hone in on to promote their volunteer opportunities on campuses.
Citation preview
Simple Tips to Effectively Engage a Student to Contact YOU
Marketing a Non-Profit to a College Student
By: Angelyn AliceaBonner Senior Intern
Overview•Behind the Volunteer: Getting to Know Your Target Market•Methods to Market: Getting the Message to the Students
Marketing to a College Student2
Behind the Volunteer
Getting to Know Your Target Market
Marketing to a College Student3
Why PEOPLE volunteer…
Marketing to a College Student4
Achievement RecognitionPersonal GrowthGiving Something BackBrining about Social ChangeFamily TiesFeelings of Belonging
http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF
Marketing to a College Student5
"Those who "Those who criticize this criticize this generation generation forget who forget who raised it.” raised it.”
– – Anonymous Anonymous
Why PEOPLE DON’T volunteer…
Marketing to a College Student6
Disorganized managementLack of board supportStaff indifferenceLimited training and orientationLack of contact and supportWrong assignmentPerks that are withdrawnInsufficient funding
http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF
Why a College Student?
Marketing to a College Student7
Need the ExperienceResumeWilling to work for FREERadicalsThey are the
future!!!
Marketing to a College Student8
Methods to Market
Getting the Message to the Students
Marketing to a College Student9
•Flyers•Social Networking
•School Service Initiatives
FLYERS
Marketing to a College Student10
Flyers…What makes them effective?
Marketing to a College Student11
K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers
Flyers…What makes them effective?
Marketing to a College Student12
K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers
Flyers…What makes them effective?
Marketing to a College Student13
K.I.S.S.- “Keep it simple stupid”
Maximum 3 Fonts No Curvy, hard-to-read fonts Easy-to-understand pictures
Short Messages: Enough for the person to be able to glance at and see what it is that you are talking
about without spending 5 minutes reading a paragraph that you could have said in two
words.
Marketing to a College Student14
Flyers…What makes them effective?
Marketing to a College Student15
K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers
Flyers…What makes them effective?White Space: the empty spaces in a
designNot always whiteRULE: All of the space in a flyer does not
need to be taken up by content.
Marketing to a College Student16
Marketing to a College Student17
Marketing to a College Student18
Flyers…What makes them effective?
Marketing to a College Student19
K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers
Flyers…What makes them effective?Gutenberg DiagonalEye MovementPointing Devices
Marketing to a College Student20
Marketing to a College Student21
Marketing to a College Student22
Marketing to a College Student23http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg
Flyers…What makes them effective?
Marketing to a College Student24
K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers
Flyers…What makes them effective?Colored PaperTextured PaperPlacement on “Hot-Spots”Be Innovative and Different
Marketing to a College Student25
Marketing to a College Student26
Marketing to a College Student27
Marketing to a College Student28
Marketing to a College Student29
Marketing to a College Student30
Marketing to a College Student31
Marketing to a College Student33
Rave PartyRave PartyFriday, June 5th, 2009
Rinker Field House10:00pm-1:00am
BRING YOUR WHITE SHIRT, HIGHLIGHTERS,AND DANCE MOVES!!
Ad Activity:
What does this ad do well?
Marketing to a College Student34
Marketing to a College Student35
Social Networking
Marketing to a College Student36
Marketing to a College Student37
School Service Initiatives
Marketing to a College Student38
AT STETSON…Center for Service LearningGreenfeatherITSVolunteer FairBonner
Marketing to a College Student39
QUESTIONS?!
Marketing to a College Student40