The name is 'Empire' and this word connotes power, control or domination. The magazine could be called this to establish itself as 'the next big thing' which in this case is the new James Bond edition: Skyfall.

The layout is slightly unconventional but all the components of the magazine are very conventional as Empire is known for changing the layout and look of their magazines for special feature issues. Instead of the sell lines being on the sides of the magazine framing the main image, the are centre bottom of the cover which leads your eyes to the sell lines after reading the headline in order to get the audience interested in this issue.

There a minimal sell lines on the front cover to keep the focus on the main film Skyfall.

Empire's general colour scheme is white, black and red but with this issue they used accents of gold taken from the actual image like the tan, but gold-looking, Daniel Craig is wearing black in order to maintain the sky crime theme.

The slogan acknowledges the bold title of Daniel Craig as a famous actor , proudly known for his roles in the James Bond Sequels.

The corner photos are used to present up and coming films but also remind the audience they are must-sees.

The buttons allow the ready to be aware of the fellow famous actors in sky fall.