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"There is no better fertile ground for innovation than a diversity of experience. And that diversity of experience arises from a difference of cultures, ethnicities, and life backgrounds. A successful scientific endeavor is one that attracts a diversity of experience, draws upon the breadth and depth of that experience, and cultivates those differences, acknowledging the creativity they spark." Dr. Joseph M. DeSimone

Lecture 1 culture and diversity week 1&2

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Page 1: Lecture 1 culture and diversity  week 1&2

"There is no better fertile ground for innovation than a diversity of experience. And that diversity of experience arises from a difference of cultures, ethnicities, and life backgrounds. A successful scientific endeavor is one that attracts a diversity of experience, draws upon the breadth and depth of that experience, and cultivates those differences, acknowledging the creativity they spark."

Dr. Joseph M. DeSimone

Page 2: Lecture 1 culture and diversity  week 1&2

Diversity represents all the ways we are different.

Laws provide the first basis for diversity: equal employment opportunity.

Laws based on historical discrimination against certain groups in our society: race, gender, color, religion, national origin, disability, etc.

Diversity includes all of the above concepts: The recognition and valuing of differences

between people.

Page 3: Lecture 1 culture and diversity  week 1&2

Forming a working culture and practices that recognise, respect, value and harness difference for the benefit of the organisations, institutions and individual patients.

Page 4: Lecture 1 culture and diversity  week 1&2

Future workforce will have huge demographic variations (postmodern society)

Institutions, organizations and companies report competitive advantage as the key driver of diversity efforts

Diverse markets require diverse operatives (consumerism).

Page 5: Lecture 1 culture and diversity  week 1&2

Diversity does not pit one culture against another for dominance; it only allows for cultural differences to be a part of society.

Example: employed to solve business challenges.

Diversity acknowledges and uses these inherent differences to drive innovation as a way of creating better organizational performance and competitive advantage.

Page 6: Lecture 1 culture and diversity  week 1&2

Gender Age/generation Ethnicity Nationality Language/dialect Skin colour Religion Class Stratification

( wealth, family background)

Region(N/S, urban/rural)

Country/region of origin Country/region of

residence Educational level Occupation Sexual orientation Political orientation Disability Culture (beliefs,

expectations, behaviours)

Page 7: Lecture 1 culture and diversity  week 1&2

• 1- Primary Categories: Genetic characteristics that affect a

persons self-image and socialization, appear to be unlearned and are difficult to modify

– Age, race, ethnicity, gender, physical abilities and qualities, and sexual and affectional orientation

• 2- Secondary categories: Learned characteristics that a person

acquires and modifies throughout life

– Education, work experience, income, marital status, religious beliefs, geographic location, parental status, behavioral style

Page 8: Lecture 1 culture and diversity  week 1&2

1- Ethnic or Ethnicity

2- Cultural

3- Universal

Page 9: Lecture 1 culture and diversity  week 1&2

The sense of identification that a cultural group collectively has, largely based on the group’s common heritage.

Page 10: Lecture 1 culture and diversity  week 1&2

Genetic inheritance (‘Race’?)

Geographical origin

NationalityHistory/

Migration

Language

Culture

ReligionEthnicity

Page 11: Lecture 1 culture and diversity  week 1&2

Factors inherent in human selfhood and the "psyche" home family values relationship styles foundational beliefs holding a

related group of people together.

Page 12: Lecture 1 culture and diversity  week 1&2

Worldview issues entails: a common history customs sense of oneness social structures holding the related

people together

Page 13: Lecture 1 culture and diversity  week 1&2

An ethnic group is a group of human individuals who share a common, unique self-identity.

An ethnic group is also called a “people” or a “people group.”

A common technical term for an ethnic group is “ethnolinguistic.”

Page 14: Lecture 1 culture and diversity  week 1&2

The “ethno” in “ethnolinguistic” refers to other aspects of culture that make up “ethnicity.”

Usually there is a common self-

name and a sense of common identity of individuals identified with the group.

Page 15: Lecture 1 culture and diversity  week 1&2

Some other common ethnic factors that define or distinguish a people are:1. a common history, 2. customs, 3. family and clan identities,4. marriage rules and practices, 5. age-grades and other obligation covenants, 6. inheritance patterns and rules.

Page 16: Lecture 1 culture and diversity  week 1&2

• Racial group:Racial group: inherited biological traitsMyths: racial superiority, racial purity

• Ethnic group:Ethnic group: shared cultural traits

• Minority groupMinority group:: shared distinctive identity, treated unequally by dominant group

• Prejudice (attitude):Prejudice (attitude): rigid, often irrational, generalization about an entire category of people (can be positive or negative)

Page 17: Lecture 1 culture and diversity  week 1&2

Culture refers to the way of life of a people.

Specifically, culture consists of the material and nonmaterial forms that people from and share with each other. Material culture :The tangible

products humans create, like houses, roads, clothes, technologies, etc.

Nonmaterial culture: The intangible products that humans create, like beliefs, values, ideas and norms.

Page 18: Lecture 1 culture and diversity  week 1&2

1. Adaptation to the environment Our cultures reflect our efforts to adapt to the

environment.

2. Blueprint for livingCulture provides a ready-made blueprint for

living. 3. Symbiotic relationship

We form culture, and it forms us.

4. It is learnedCulture is learned, not biologically transmitted.

Page 19: Lecture 1 culture and diversity  week 1&2

Most species rely on biologically transmitted instincts to survive.

Humans have few complex instincts and rely instead on learned information.

There are roughly thousands (7000) cultures across the globe and there is great diversity among them. However, this number is in decline due to globalization forces.

Page 20: Lecture 1 culture and diversity  week 1&2

A. Nonmaterial components 1. symbols 2. language 3. values and beliefs 4. norms

B. Material components The importance of

technology All objects, buildings etc.

Page 21: Lecture 1 culture and diversity  week 1&2

Complex social phenomenon.

Shared beliefs, values and attitudes that guide behaviour of members.

Dynamic concept - keeps changing.

Page 22: Lecture 1 culture and diversity  week 1&2

Culture Assimilation Acculturation. When minority groups living within

the dominant group loose the cultural characteristics that make them different.

Stereotyping – involves assigning characteristics to a group of people without considering specific individuality.

Page 23: Lecture 1 culture and diversity  week 1&2

Cultural Imposition – the belief that everyone should conform to the majority belief system.

The tendency for health personnel to impose their beliefs practices and values of other cultures, because they believe that their ideas are superior.Cultural conflict – when one

ridicules others beliefs and traditions in an effort to make his or her own values more secure

Page 24: Lecture 1 culture and diversity  week 1&2

• All cultures change. • Industrial cultures are in perpetual

rapid change.• Sometimes one part of the cultural

system may change more quickly than another, which lags behind. – This is called cultural lag: inconsistencies

within a cultural system resulting from unequal rates of change by the elements of the system.

– Example: Technology has made it possible to keep a brain dead person technically alive, but our legal system has not yet caught up with the rights of the patient

Page 25: Lecture 1 culture and diversity  week 1&2

Feelings an individual experiences when placed in a different and often strange culture and may result in psychological discomfort or disturbances.

Ethnocentrism: The belief that one’s own ideas, beliefs and practices are the best and superior.

Page 26: Lecture 1 culture and diversity  week 1&2

Identify factors that effect behavior by cultural assessment Values, religion, dietary practices, family

lines of authority, family life patterns and beliefs and practices related to health and illness

Page 27: Lecture 1 culture and diversity  week 1&2

Politics: left, green,feminist,

internationalist

(Guardian reading)

Familymember(another

slide?)

EnglishEnglish

Not English

Middleclass

Middle aged

1960sgeneration

BradfordGP

Educator

ShipleyGP

White

Woman

Well educated

Doctor

Page 28: Lecture 1 culture and diversity  week 1&2

GenderAge

EthnicityLanguage

Skin colour

Socio-economic statusOccupation

Sexual orientationPolitical ideology

Disability and healthCultural beliefs, expectations

Sea level

Page 29: Lecture 1 culture and diversity  week 1&2

Which cultural groups would others say you belong to (top of iceberg)?

Which other cultural groups do you feel you belong to (bottom of iceberg)?

• Which aspects of culture are the most important for you? What most defines you?

• How has your ethnicity and class background provided strengths / challenges?

• How do cultural factors affect your behaviour and communication styles at work and elsewhere?

Page 30: Lecture 1 culture and diversity  week 1&2

Involves the ability to recognize and embrace similarities and differences among nations and cultures and then approach key organizational and strategic issues with an open and curious mind.

Page 31: Lecture 1 culture and diversity  week 1&2

Culture = the dominant pattern of living, thinking, and believing that is developed and transmitted by people, consciously or unconsciously, to subsequent generations

Cultural values = those consciously and subconsciously deeply held beliefs that specify general preferences, behaviors, and define what is right and wrong.

Page 32: Lecture 1 culture and diversity  week 1&2

Understand, appreciate, and use cultural factors that can affect behavior.

Appreciate the influence of work-related values on decisions, preferences, and practices.

Understand and motivate employees with different values and attitudes.

Page 33: Lecture 1 culture and diversity  week 1&2

Communicate in the local language.

Deal effectively with extreme conditions in foreign countries.

Utilize a global mindset (use a worldwide perspective to constantly assess threats or opportunities).

Page 34: Lecture 1 culture and diversity  week 1&2

Universalism: A perspective that views people from different cultures as largely the same. Observed cultural variability exists

only at a superficial level. Though there is much variability in

the languages people speak, this variability is superficial.

The majority of linguistic structures, such as the use of grammar, are universal.

Page 35: Lecture 1 culture and diversity  week 1&2

Cultural relativism arose from cultural anthropology as people truly explored the peoples of the world. Implies that there is no right or wrong

answers to any questions. We must “walk a mile in another man’s

shoes” in order to truly understand them.

Behaviors are the result of the unique history of the individual.

Page 36: Lecture 1 culture and diversity  week 1&2

Relativism: A perspective that maintains that cultural diversity in ways of thinking reflects genuinely different psychological processes and that culture and thought are mutually constituted.

Cultural practices lead to different ways of thinking. What we think influences what we do, but also, what

we do influences what we think.

Assumes that differing cultural practices reflect solutions to differing problems in differing contexts.

Page 37: Lecture 1 culture and diversity  week 1&2

People mistakenly believe that they must think from either a culturally universal or culturally relative framework. In truth there is a continuity between

the extremes of cultural universality and cultural relativity.

Personally, I believe the ideal thinking should fall somewhere closer to relativity, but definitely not at the extreme.

Page 38: Lecture 1 culture and diversity  week 1&2

People have a standard of behavior to which they expect other people to adhere.

This standard has been called Universal Morality or Natural Law.

All people know about this law and break it.

There must be someone or something behind such a universal set of principles.

Page 39: Lecture 1 culture and diversity  week 1&2

Across 30 cultures people were asked to assign adjectives as belonging to males or females in their culture.

Many “universal” ratings appeared. Men were more…active, hardheaded, greedy,

robust, loud, obnoxious, etc. Women were more…affectionate, fickle,

talkative, touchy, pleasant, etc. Possibly based on universal differences

between genders?

Page 40: Lecture 1 culture and diversity  week 1&2

According to Evolutionary Theory, physical isolation of a population can lead to rapid speciation due to different selective pressures from different environments.Different species arise as a reflection of the unique

environment and the pressures it exhibits.

Isolation of human populations has historically led to the development of different cultures.

Different cultures arise as a result of having to solve universal problems in a unique environment.

Page 41: Lecture 1 culture and diversity  week 1&2

Eating Cultures near water tend to eat

seafood. Cultures in places with little rain might

become pastoral and focus on grazing animals.

Page 42: Lecture 1 culture and diversity  week 1&2

Shelter Local materials will be used to protect

against local climates.

Page 43: Lecture 1 culture and diversity  week 1&2

Law There is a need to impose a common

morality upon a group of people that interact.▪ If we disagreed on what was acceptable behavior, chaos might ensue.

Page 44: Lecture 1 culture and diversity  week 1&2

Humans have universal problems but….Each culture solves and expresses these

problems in unique ways. Is it our right to say one solution is

“good” while another solution is “bad”. While we say their solution is bad, they

say our solution is bad. Can we use universal thinking to make

statements about behaviors which might be relative?