Culture and Diversity in BusinessThe Role of Staffing Part II

Student will be able to

• Explain how cultural differences affect doing business internationally

• Define the characteristics of a corporate culture

• Describe the effect of population changes on business

• Identify ways in which government and business deal with diversity

Key Terms

• Culture

• Business etiquette

• Corporate culture

• Hierarchy

• Bureaucracy

• Diversity

• Stereotype

• Baby boom generation

• Discrimination

• Equal Employment Opportunity Act

• Americans with Disabilities Act (ADA)

The Importance of Culture in Business

• In general• Culture is the beliefs, customs and attitudes of a group of

people

• It is defined by the way they• Dress

• Eat

• Speak

• Express themselves in art

• In deeper terms it is a groups history geography and religious beliefs

CULTURAL MORES

Culture in a Global Economy

• Marketing Abroad• To successfully market products in another country , you

need to be aware of differences in language and customs

• Workers Abroad• Workers need to be aware of cultural difference in the

workplace

• Business Etiquette• What is considered acceptable behavior and manners in

business• It differs from country to country

Corporate Culture

• Corporate Culture defined• Its shared values, beliefs and goals.

• Formal Culture• There must strict hierarchy or chain of command

• There must be bureaucracy or several levels of management

• Informal Culture• Employees encouraged to make decisions on their own

• Creativity and teamwork more important than job titles

DIVERSITY IN THE WORKPLACE

Diversity in the workplace

• Diversity – people of difference backgrounds, age, ethnicity and individual needs

• Stereotype – identifying people by a single trait or as a member of a certain group rather than as individuals

Impact of Diversity on Business

• Changes in the workplace

• Changes in the marketplace

Managing Diversity

• Laws against discrimination• Age Discrimination in Employment Act to combat ageism

• Equal Employment Opportunity Act

• Americans with Disabilities Act (ADA)

• Diversity Programs

• Benefits of Diversity• Reduces possible conflict between employees

• Offers a broader range of ideas and ways of looking at things

• Helps company better understand the needs of the marketplace

• Creates a greater sense of morale among employees