Arantza Arruti Gómez (aarruti@deusto.es)Ingenio Programme Coordinator

July 2010

What is Ingenio?

(See video: http://www.ingenio.deusto.es)

It is an innovative entrepreneurship

programme that aims to boost and foster an

innovative and entrepreneurial spirit

among final-year students of Faculties of ESIDE (Engineering), Law

(Specialism in Economics), La Comercial (Business) and Organizational Psychology.

What does “entrepreneur” mean to

you?

The entrepreneur test

It is a programme:

VOLUNTARY and FREE

BUT we want students eager to BE

ACTIVE PARTICIPANTS and BE

COMMITED to the group and the

philosophy of Ingenio

• Set up a new business

• Search a new businessline(potential alternativesfor professional futuredevelopment.

• Increase (strengthens)some basic competences(entrepreneur – generationand implementation of new ideas)

• Innovation (key conceptsfor successful business)

• Research on innovation(an option for professional development)

What does it look for?

Results

What kind of peopleare we looking for? 

Take the initiative

Ready to learn, think, create and

generate new ideas and different ways to

do things

Able to take risks, face challenges,

problems and dangers (failures) and

overcome obstacles

A PERSONWillingness

Positive attitude (team working)

Optimistic

Enjoyable

Enthusiastic

Who are ready for…

commitment, to start a new adventure, to foster the generation of new and creative ideas, focused on the conception of new businesses…

Who believes that…

Our future is based on our capacity to start, create and innovate (WIT)

EARRING IN THE COFFEE. This morning oneof my earrings fell into the coffee mug. Themug was full but the earring didn’t get wet.What happened?

DOGS. A dog is tied to a 2 meter rope.There is a bone to 5 meters. What canthe dog do to eat the bone?

THE LIER SHOP ASSISTANT. “Whateverthis parrot listens to, is able to repeat it”, toldthe pets shop assistant to a customer. Oneweek later, the customer went to the shopcomplaining because the parrot didn’t say aword. The shop assistant didn’t lie. How canthis be?

HOLES. 6 workers dig a hole in 6 days.How long will it take one worker to dighalf a hole?

POTS AND COINS. What is morevaluable, a pot full of 5 gram coins or apot full of 10 gram coins?

4 EQUAL PARTS. How would you divide thefollowing picture in 4 equal parts?

Methodology ‐ scheme

Workshops

Vision and mission

Self-motivation

Team building

Creativity

Ideas generation

Personal branding

Business plan

Ideas analysis

Communication

Elevator pitch

Workshop

Cofee-breaks

Open day

Competition

Internship(Grants)

Active Experience Lively Practical

Workshops and seminars

Visionand 

mission

Creativity and ideas generation

Self‐motivation

Team building

Personal Branding Business plan and  analysis of ideas

Communication and elevator pitch

Coffee-breaks

Other training and communication

actions

Ingenio - Entrepreneurship Open dayConferenceSpecial events

www.ingenio.deusto.es