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Agenda
Chisa D. Pennix-Brown, MBA CEO of Lady Bizness, Inc
Brand Strategist & Social Media Manager
Follow me @LadyBizness
Please turn phones to silent or vibrate
Feel free to take Photos & Ask Questions!
Introductions with YOUR Pinterest Name
Pinterest.com/__________________________
Greensboro Public Library
Lauren Poteat
Business & Nonprofit Librarian
Greensboro Public Library
City of Greensboro
Phone: 336-373-4559
The Now What Series?
Pinterest Stats
2.2 million daily active users
+80% of users are women
36% of all pins with prices get more likes
What to Pin?
Logos Your Graphics
Brand Symbols Your Photos
Announcements Things that relate
Events Things customers
might like
Anatomy of a Good Pin
1. Clear Image
2. Concise Message
3. Hashtags/Keywords
4. Call to Action
5. Clickable Link
6. Share to Other Social
Outlets3
2
1
4
5
6
Hashtags in pinterest
• People use the hashtag symbol # before a relevant
keyword or phrase (no spaces) to categorize Pins.
• Clicking on a hashtagged word in any message
shows you all other Pins marked with that keyword.
• Hashtags can occur anywhere in the Post.
• They will show up on other social media outlets.
Create Pinterest Boards
Pinterest Boards allow you to categorize
the things that you pin.
Pinterest tools
• RaffleCopter.com
• ViralTag.com
• TailwindApp.com
Editorial Calendar for
the Week /Month
• Post Relevant Videos
• Offer an exclusive promotion
• Give a behind-the-scenes look
at your business
• Create a series of helpful tips
• Feature industry infographics
• Use quotes & Daily Affirmations
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special Color of the Month that is relevant to the business or trends
Show Up
& Show Out!
Moment
Chisa D. Pennix-Brown, MBACEO of Lady Bizness, Inc
Brand Strategist & Social Media Manager
