Getting your message heard in an increasingly networked world by

Bonnie Zink

Is your message being heard?

A few facts

… enter social media

Cutting through the noise in an increasingly networked world

http://bonniezink.com

Understand how social media will help you strategically create, collaborate,

and connect to get your message heard

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What works for you?

1.Where you start2.Which tools are

right for you3.How to use those

tools effectively

Where do I start? 1. Understanding your organizations’ social media policy

2. Knowing that if you create it, people will share it

3. Defining your goals and building a strategy

Understand your organizations' social media policy (ambassador)

If you create it, people will share it

Define your strategy and goals

Which tool do I use? 1.Twitter

2.Facebook3.LinkedIn

Twitter

Facebook

LinkedIn

How do I use the tools? 1. Creating your profile

2. Finding your friends and followers

3. Some of my favourite tips and techniques

Sign up (profile)

1. Be sure to create profiles that are consistent across all platforms

2. Be sure to add a photo of yourself – an innocuous default egg or head just doesn’t cut it. People want to know you!

3. Twitter allows for a short bio that is 160 characters long.

4. Facebook gives you more space and even helps you build a life timeline

5. LinkedIn, as we’ve already said, helps you create a complete online profile of your accomplishments

Find who you already know

Tips and techniques

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What will social media do for you? 1. What do I say?

2. How do I incorporate it into my existing communications strategy?

3. Who do I connect with now?

Create: What do I say and where do I

say it? 1. Message: Strategy guides the conversation

2. Tailor the message to the audience

3. Create quality content and make it sharable

Message: Strategy guides conversation

Tailor the message to the audience

Create quality content and make it sharable

Collaborate: Working with my

existing communication

strategy

1. Clarify objectives and align your message

2. Social media is not one-size-fits

3. Remember, organizations don’t tweet – people do

Clarify objectives and align your message

Social media is not one-size-fits all

Remember: "Organizations don't tweet, people do." Euan Semple

“You have to trust the users to make the best use of it. Sometimes it’s a bit like letting children fall so

that they realise themselves that it hurts.”

Connect: Building my network 1. Is it enough to

connect online2. Make people know

you3. Principles to

remember

Is it enough to connect online?

Make people know you!

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How do I know what works? 1.Why do I monitor?

2.What do I monitor? 3.How do I monitor?

Why do I monitor?1. The basics of monitoring2. Aligning what you monitor with

your goals and strategy - SMART3. A place to start - Benchmarks

The basics of monitoring

Align what you monitor with your goals and strategy - SMART

A place to start - benchmarks

What do I monitor? 1. Awareness, attention, and

reach2. It is not always about the

numbers3. Other metrics to pay

attention to

Awareness, attention, and reach

It’s not always about the numbers

Other metrics to pay attention too

How do I monitor?

1. Hootsuite2. SocialBro3. Wrap it all up

HootSuite

Sign up for your own free HootSuite account: http://hootsuite.com/p_9363

Upgrade to a Pro HootSuite account: http://hootsuite.com/p_9363/pro?d=upgrade

Join HootSuite University: http://hootsuite.com/p_9363/6ydlin?d=hsu

SocialBro

Wrap it all up

Questions?

Bonnie ZinkKnowledge Mobilization Professional Social Media Strategist

Web: http://bonniezink.com Email: bonnie@bonniezink.comTwitter: http://twitter.com/bonniezink Facebook: http://facebook.com/BZWriterLinkedIn: http://www.linkedin.com/in/bonniezink