ICCA Sustainable Destinations Panel of leaders

The Kaizen approach to Sustainability- let’s get better at getting better

What are YOUR plans?

Is our Industry doing enough? Is our Industry doing enough?

25 cities benchmarked performance in 2012 and 2013• 7% overall increase in destination

performance compared to 2012

• MICE industry performance (software) increased a significant 11%

• By 2013 45% of CVBs had developed a sustainability strategy, up 20% from 2012

• 74% now have sustainability information on their destination websites compared to 25% in 2012

• Eco certification increased to 60% of total hotel room inventory and 59% of the congress and exhibition centres

The History: Scandinavian Destination Sustainability Index

The journey so far

BarcelonaCape TownCopenhagenDurbanFrankfurtGenevaGlasgow

GothenburgHelsinkiHoustonKyotoMelbourneNantesOslo

ReykjavikRotterdamSapporo StuttgartSydneyThe HagueZurich

Our goal is to have 100 global destinations

39 cities from 5 continents since April

A Program Driving Real Change

What

Who

HowBenchmarking and assessment in 4 key areasKnowledge sharing, co-innovation and communication

A collaborative business initiative created to help Destinations (Convention Bureaux and DMOs) drive the adoption and recognition of sustainable practices in their city and in the global events industry.

Initiated by pioneering Scandinavian Cities and launched by IMEX, MCI and ICCA

CATALYSECOLLABORATION

BUILD & PROMOTE BRAND REPUTATION

DRIVE PERFORMANCE

RESPOND TO & DRIVE CLIENT DEMAND

ACCELERATE INNOVATION

The GDS-Index Benefits CVBs & Destinations

8

The Index is about PROGRESSNot perfection