GA16 | Kuching | Tech wizards look into their crystal balls | Manish Chandak

International Congress and Convention Association #ICCAWorld iccaworld.org

Tech Wizards look into their Crystal Balls

55th ICCA Congress

MANISH CHANDAKPresident & CEO Ungerboeck Software International



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55th ICCA Congress



THE ATTENDEE OF THE FUTURE

• Has short attention span• Has access to all the content• Has an online brand• Has a personality and influence in the online

world• Has lot of options• Want to be where others are


EXPECTATIONS

• Know me!• Engage with me where I am!• Give it to me in the byte size I want!• Give it to me at my level!• Let me drive it!• Talk about what matters to me today!


TRUE Corp. organize Pokemon on Tour Event at Central Plaza Westgate

~ Bangkok, Thailand

HERE IS WHAT WE SAW RECENTLY


Hundreds of young people meet in a city park and took part in the Pokemon Go Tour.

~ Milan, Italy

HERE IS WHAT WE SAW RECENTLY


PREDICTION #1

while experiencing it together

ATTENDEES WILL GET A PERSONALIZED PERSONALIZED EXPERIENCEEXPERIENCE


TECHNOLOGY PLAYING A HUGE ROLE IN CREATING THE EXPERIENCE

• Second screens making the experience personal and interactive

• Sensors and bands everywhere gathering data and personalizing

• Entire walls and rooms and sounds creating the experience

• Virtual and augmented reality enhancing the experience

• Mobile apps and social media extending


DIGITAL TRANSFORMATION

PREDICTION #2


• Individuals with powerful social brands will drive attendance

• Trending topics in social media will drive gatherings

• Virtual world gatherings will lead to real world gathering and experiences

SOCIAL MEDIA WILL BE INFLUENTIAL


THANK YOU


55th ICCA Congress


Education

GA16 | Kuching | Tech wizards look into their crystal balls | Manish Chandak