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Creative Industries at QUT

Workforce

Creative

Capital

Research

ICI

CCI

Enterprise

CEA

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The Creative Industries Idea

• Developed in the UK in the 90s ... Dept. of Culture, Media & Sport (Blair Govt).

• Activities which have their origin in individual creativity, skill and talent, and which have the potential for wealth and job creation through the generation and exploitation of intellectual property. (DCMS, 1998).

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Creative Industry Sectors

• Architecture, Design and Visual

Arts

• Music and Performing Arts

• Film, Radio and Television

• Writing and Publishing

• Advertising and Marketing

• Creative Software Applications

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The Creative Industries Idea

• “Creative Industries” key drivers of the creative (“knowledge”) economy

• production and distribution of digital content

• user-created content, and consumer productivity – “pro-sumer”

• UK & Australia -10% of the economy - two million jobs

• $3 trillion globally ... $6 trillion by 2020

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Why Creativity?

• Historically “creativity” had marginal status.

• Gifted few. Arts and artists.

• Special, non-essential.

• Now, critical to economy; development and sustainability of industry.

• Project-based, freelance careers.

• Employment rates and salaries match more traditional areas.

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Why Creativity?

• Mainstream businesses ... creative skills

• Business strategy, legal, technological

• innovation framework and creative contentadding value e.g. manufacturing and mining; service industries e.g. health, government, business

• innovation-led, knowledge-intensive, exportable.

• non-standard strategies for investment; export performance; IP systems; technological and social change.

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Creative Teaching / Creative Workforce

• Educating for a Creative Workforce

• debate on “teaching creativity”

• difficult to show creativity as generalisable

• pedagogical practices and learning ecologies

directed towards creative capacity building

• “creativity is amenable to being systematically

observed over time” (McWilliam, Dawson, Tan,

2005).

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First and second generation creativity concepts

First generation creativity concepts

„Soft‟, serendipitous, non-economic

Singularised

Spontaneous / arising from the inner

self

Outside the box or any other metric

Arts-based

Natural or innate

Not amenable to teaching

Not amenable to assessment

Second generation creativity concepts

„Hard‟ and an economic driver

Pluralised / team-based

Dispositional and environmental

Requires rules and boundaries

Generalisable across the disciplines

Learnable

Teachable

Assessable

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Creative Teaching / Creative Workforce

• QUT approaches include:

– interdisciplinarity (“border-crossing”);

– playfulness and experimentation;

– tolerance of failure;

– access to technology;

– collaborative projects and networking;

– workplace-based learning

• entrepreneurialism and producing - world‟s

first Bachelor degree in Entertainment

Industries

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Creative Industries at QUT

Workforce

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C.I. Faculty at QUT

The Creative Industries at QUT is an engaged community of world-

leading teachers, researchers, creative practitioners, artists,

theorists and entrepreneurs uniquely connected to industry,

government and external communities. Driven by curiosity, talent

and interdisciplinary exchange, we design, produce, write, study

and perform bold works of the imagination. Our graduates are

equipped to apply and adapt their skills in shaping the creative

economy.

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Location

• Kelvin Grove hilltop campus

• Two kilometres from city centre

• Near QUT International College

• The Creative Industries Precinct is part of Kelvin Grove Urban

Village

– AUD $600million project

– Combines education, research, retail, leisure and business

– Site of Institute of Health & Biomedical Innovation and

Creative Industries Precinct

– State-of-the-Art technology

– 450+ residents in student accommodation units

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Creative Industries Faculty

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Creative Industries Courses

What‟s distinctive about CI Courses?

• A balance of theory and practice

• Staff are academics, researchers and artists

– Many have industry experience

• Interdisciplinary opportunities

– Inside faculty and with:

• SciTech, Health, Law, Business and Education

• Discipline mix

– Students design their own future

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Areas of Study

Approximately 4500 students

Acting & Technical

Production

Animation Creative Writing Dance

Drama Fashion Film, TV and New Media

Production

Interactive & Visual

Design

Journalism Media & Communication Music & Sound Visual Arts

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Creative Industries Facilities

• Fashion, dance and art studios

• CAD lab

• Drawing and animation studios

• Post production facilities

• Smart lecture and seminar spaces

• Exhibition gallery and installation

spaces

• Black box theatre/cinema/studio

• 18 small to medium commercial

enterprises

• Professional recording studio

• La Boite theatre company

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Creative Industries

Undergraduate Programs

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Creative Industries

• Bachelor of Creative Industries (BCI)

• Bachelor of Fine Art (Study Area) (BFA)

• Bachelor of Media and Communication

• Bachelor of Journalism

• Bachelor of Music

• Bachelor of Mass Communication

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Creative Industries

Postgraduate Programs

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Creative Industries

Research

• PhD

• Master of Arts (Research)

• Honours

Coursework – entrepreneurial focus and project based

• Doctor of Creative Industries

• Master of Creative Industries

– Animation

– Creative Production and Arts Management

– Creative Writing

– Interactive and Visual Design

– Interdisciplinary

– Music and Sound

– Professional Communication

• Master of Fine Arts (Dance)

• Master of Advertising (Creative Advertising)

• Master of Journalism

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Creative Industries

www.nowalls.qut.edu.au

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Creative Industries

www.nowalls.qut.edu.au

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Creative Industries

• Creative Industries at QUT ranked No.1 in

Australia for ARC research income

• 90% of Creative Industries graduates in

employment 12 months after course

completion

• Creative Industries rated six of the top

thirteen highest demand courses

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Creative Industries at QUT