Social Media for EducatorsEDUCAUSE Learning Initiative (ELI) Monday, February 13th, 2012University of Wisconsin MilwaukeeLearning Technology Center
Tanya Joosten, Sharon Stoerger, Dylan Barth, Matt Russell
Todays WorkshopPart 1: Getting Started with Social MediaBuilding your network with TwitterTweeting, Hashtags, & the WallPart 2: Social Media and Pedagogical UsesTwitter, Facebook, YouTubeCases of social media usePart 3: More Social MediaManaging your social network
PART 1: GETTING STARTED WITH SOCIAL MEDIA
Im Tanya Joosten from University of Wisconsin Milwaukee, teach communication, help other faculty use technology #eli2012
Build your network hereSearch @educauseliFollow!
Mega Education Hashtag List:http://www.cybraryman.com/edhashtags.html
Who do we follow? Talk to? RT?
On your campusSearch your campus account
Others to Follow? Twibes(http://www.twibes.com)
Tips to developing a networkUpdate social media profiles to include an image and a bio appropriate for the social media.Connect with colleagues through conference or professional group hashtags. Identify useful or influential colleagues and review to who they are connected.Participate in your educational institutions social media accounts.
SOCIAL MEDIA AND PEDAGOGICAL USES
What is social media?
Group discussionWhy do you want to use social media in the classroom?
5 questions to considerWhat is the pedagogical need?How will the selected social media help meet that need?What aspects of the learning process should be improved?What learning outcomes can be better achieved through the use of the selected social media over other technologies?What is the expected behavior of students within the selected social media?
What is your pedagogical need?Increase communication and contactEngage students through rich, current mediaGather and provide feedback in the classroomCreate a cooperative and collaborative learning opportunitiesProvide experiential learning opportunities
One caseNeed: Increase communication and contactHow will a social media help meet that need?Students are already using it, or it is available on mobile devicesProvides instant or immediate access to informationLean medium that is primarily text basedRequires focused and succinct messages with a manageable amount of information
Another case: Increasing communication and contact
Create a Fan Page
Faculty experiences using Facebook
Clinical Lab Sciences
Other benefits of social mediaIncreases interactions between instructors and studentsEnhances communicationBuilds feelings of connectednessOvercomes the challenges of students at a distance or in remote locationsFacilitates providing timely student feedback
Helps students stay organizedIncreases student performanceProvides a medium for instructors enhance their identity and encourage studentsResults in high levels of satisfaction of instructors and students
Other uses of FacebookSupplementary materialsVideosArticlesWebsitesDiscussionsCommunity building inside/outside classroomNew student recruitment
Other uses of Twitter AnnouncementsSupplemental informationLive microbloggingConnections/PLNs (e.g., Siemens, 2004)Collect real world dataTwitter pollsBackchannel communicationOther?
SOCIAL MEDIA & VIDEOEngage students through rich, current media
Creating a YouTube Account
Your YouTube Channel
Creating a YouTube Playlist
YouTube alternativesContent & PublicationSchoolTubeTeacherTubeVimeoEducational ContentMIT WorldPBS.orgTED YouTube.EDU
And many more!
Benefits of social media
Facilitates the use of rich and current contentEnhances student engagementImproves student learningHelps instructors manage their workloadEnhances 21st twenty-first-century literacy skills for instructors and students
Other uses of social videoStudent-created contentActive learningInteractivityEngagementCreativity
Group discussionWhat are the costs associated with implementing the use of social media for faculty, staff, and students?
MANAGING YOUR SOCIAL MEDIA
TO LINK OR NOT TO LINKTHAT IS THE QUESTION
Creating a link
Editing your Facebook-Twitter link
Linking AlternativesSocial DashboardsTweetDeck (http://www.tweetdeck.com/)HootSuite (http://hootsuite.com/)Seesmic (http://seesmic.com/)
Social BrowsersRockMelt (http://www.rockmelt.com/)Fizzik (http://www.fizzik.com/)
Why Social Dashboards and Browsers?One post multiple social mediaHashtags (e.g., #edtech)Class discussionsConferencesWebinarsReal timeMonitor multiple conversations at a glance
Social Dashboards - TweetDeck
Social Browsers RockMelt
Tanya Joostentjoosten@uwm.edu Sharon Stoergerstoerger@uwm.edu Dylan Barthdjbarth@uwm.eduMatt Russellrusselmr@uwm.edu
TakeawaysMicroblog gathering and sharing of social media information #edusocmedia and #dtl2011Facebook examples at uwm jewish, uwm business, uwm student, and more!
Video cases on YouTube #edusocmedia
Additional ResourcesUWM Social Media Grant project http://uwmsocialmedia.wikispaces.comPresentation and Datahttp://uwmsocialmedia.wikispaces.com/Presentations+by+TanyaSet-up Instructionshttp://uwmsocialmedia.wikispaces.com/Howtosocialmedia10Creating a Twitter Account http://tinyurl.com/4lkdkj3 Creating a Facebook Fan Pagehttp://www.facebook.com/pages/create.php
ReferencesHeiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services, 124. Retrieved http://tinyurl.com/4vygtde Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdfKopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times. Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1Zickuhr, K. (2010). Generations 2010. Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx
***Can use browser or mobile appWhat is a hashtagWhy use hashtags