Embed Size (px)
Citation preview
PRESENTED BY
NAEEM FAYYAZ 0040
AHTISHAM UMER 0088
HARIS SARWAR 0098
EHTISHAM ARIF 0135
Chaudhary Muhammad Nawaz Chattha, the Founder
and Chairman of Gourmet. He started his journey in
1987 with the unique concept of hygienic and healthy
food. He made his own coat of arm for trademark and
that is simply a love for fine food and He Introduce
Gourmet
Gourmet Means : “A person like having good and quality food”
MISSION STATEMENT
The mission of Gourmet is to
provide quality products at a
low price and to be the
market leader.
VISION STATEMENT
We are a company with one goal in mind
to meet the needs of our customers we
focus on our customers as our clients
• Headquarter: Lahore
• No. of Locations 120+
• No. of employees 1500+
GOURMET IN FAISALABAD
• NO. OF LOCATIONS 23
• NO. OF EMPLOYEES 37O+
• NO. OF CUSTOMERS 10000+ per Day
PRODUCTS
• BAKERY
• SWEETS
• MILK
• POWDER MILK
• ICE CREAM
• BREAD
• JAMS
• CANDIES & TOFFEES
• KETCHUP
• COLD DRINKS
• MINERAL WATERS
GOURMET COLD DRINKS
• ORANGE
• LEMON UP
• GOURMET COLA
• BON VIVANT PREMIUM COLA
EMPLOYEE COMPENSATION
• SALARY SCALES
• WAGES
• BONUSES
• COMMISSION
EMPLOYEE BENEFITS
• MEDICAL ALLOWANCE
• Conveyance Allowance
• Discounts card of 15% and 25% their staff according to the post and hierarchy of jobs Employee Benefits
CUSTOMER RETENTION
1.BAKERY
2.DISTRIBUTER
PRICING STRATEGY
• The Gourmet is having
Market penetration strategy
by purposingLow price
than Pepsi and Coca cola
• In Beverages Industry
there was a gap left by
Pepsi and Coca
cola,Gourmet fill that gap
with low prices
CHANNEL OF DISTRIBUTION
• Well Gourmet has a great Supply chain.
Which is also aUnique plus point of it
• But Gourmet is Serving its Beverages in
all over theCountry
• The Company has its own Distributional
Structure by which they serve there
customer effectively and efficiently.
CHURN
MANAGEMENT
CHURN
MANAGEMENT
1. Analyze why churn occur
2. Engage with your customers
3. Educate the customers
Know
who is at
risk
Front and Back office application
THANK YOU
