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Weebonics: How the web is changing the language of business
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Weebonics™
How the web is changing the language of
business
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
The Next Generation of Customer Interaction
Travis Smith, SEO and Internet
marketing expert, and John Paul
Mendocha, a.k.a. “Dr.
SpeedSelling,”™ meld together the
entire customer acquisition and
interaction process.
Their hybrid is specially designed to
deliver customer interaction that not
only matches the pace of today’s
hyper-connected, over-
communicated world, but also finds
a way to surpass it.
Travis Smith
John Paul Mendocha
• More than ten years of internet marketing experience with companies
such as SoccerPro.com and MidwayUsa.com
• Co-founder of former LiftDivision.com, a search marketing agency
• Former Vice President of Search Marketing at Pure (Inc 500 Award
Winner)
• Adjunct professor at the University of Missouri School of Journalism
• Author of the book “Lift: How to Grow Your Local Business with Google”
• Former technology columnist for The Columbia Daily Tribune
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
John Paul Mendocha: “Dr. SpeedSelling”™
• Serial entrepreneur
• 39 years of experience
• Turnaround consultant
• Sales marketing and advertising
• Business structure advisor
• First LBO in 1983
• Evangelist MIT startup
• Netscape ring of honor
• Consultant
• 30 years of experience
• SpeedSelling™
• Developer, author & teacher
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
WARNING! Don’t let this happen to you…
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
“In times of change, learners inherit the Earth, while the
learned find themselves beautifully equipped to deal
with a world that no longer exists.” – Eric Hoffer
Goals for Today…
3 Key
Takeaways
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
#1: Traffic, Conversions, Customer Experience
Traffic Conversion Customer Experience
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
#2: The Marketing Triangle
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
#3: Goals, Strategy, Tactics, Techniques, Tools
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
Everything is Amazing!
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
The Web Is No Longer Cheap
― Ain’t no nickel clicks
― It is the way it is
― The gravity of customer acquisition
― Ever increasing need for back end marketing
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012
Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
#2: The Marketing Triangle
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
Zappos | Delivering “WOW”
with Customer Service
“We all sat around one day talking about what
we wanted the Zappos brand to represent. We
decided to be about providing the best service;
we said, ‘We're a service company that just
happens to sell shoes.’”
– Tony Hsieh, CEO
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
The Inmates are Running the
Asylum • Who rules?
• Yelp
• Webmasters vs. Web users
• Trolls, web-intimidation, cyberbullying….
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
Do You Have What It Takes
to Keep Up?
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha and are used by Perry S. Marshall and Associates under license. c2012
This isn’t drinking from
a fire hose; this is
getting drowned by a
fire hose.
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
Two Seconds Rule
On the Web, you have two
seconds to engage users… or
loose them forever.
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
This isn’t amazing…WTF?!?!?
― 15 years website
― 10 years
― 6 years, YouTube took off
― 4 years Web 2.0 continued when Facebook took off
― 6 months
― 30 days
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
Websites Are Not Created Equal • The difference between a:
• Premium website and a template ($500) and a semicustom site ($2,000)
and a real site ($5,000 and above)
• Not a single website using a GoDaddy template for free
• 15 years behind the time = Decrepit
• Paying the trust tax
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012
Questions?
5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012