First attempt

Question 1a

The Question

"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)

The system

TOPIC – THE AREA BEING STUDIEDASPECT – THE SPECIFIC FOCUS WITHIN AN AREAVIEWPOINT – THE QUESTIONS OPINION ON THE ASPECTINSTRUCTION – HOW TO PRESENT YOUR THINKING

TOPIC

Question 1a – The topic will always be your coursework products (music magazine and music video) from AS to A2. EVERY PEE/PETAL chain MUST link explicitly to a coursework product.

"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)

ASPECTThe aspect will be the skill area. This could beCREATIVITYRESEARCH AND PLANNINGDIGITAL TECHNOLOGYPOST PRODUCTIONUSING CONVENTIONS FROM REAL MEDIA TEXTS

"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)

VIEWPOINT

The viewpoint will be the opinion of the question on the aspect. In your example the viewpoint is that "Digital technology turns media consumers into media producers.”

What does this mean?

"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)

Prosumer

A prosumer is a person who consumes and produces media. It is derived from "prosumption", a dot-com era business term meaning "production by consumers". These terms were coined by American futurist Alvin Toffler.

INSTRUCTION

The instruction simply tells you what to do in order to meet the requirements of the question.

"Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? (25 Marks - 30 minutes)

Breaking the question down further

– Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, AfterEffects)– Microsoft Powerpoint / Word– WordPress.com– Youtube.com– Soundcloud.com– Slideshare.com– Digital camera– Digital camcorder– Internet (for research)What were the technical pros and cons of the hardware/software?In what ways was technology used to create the production?In what ways did the technology constrain or enable the production?

Creativity– What do you understand by ‘creativity’ and to what extent have you been creative?– How have you tried to facilitate and encourage your own creativity?– Did you experience limits/blocks on your own creativity?– How easy/difficult was it to be creative while still working to the brief?– Did working within conventions stifle your creativity?– To what extent did you need to work with others and ‘bounce ideas’ off other people to be truly creative?– How much of your creativity was about trying to picture things in your mind’s eye?– How much of your creativity was about trial and error?– To what extent was a lack of confidence an issue in terms of your creativity?– To what extent was a lack of technical competence/confidence an obstacle to your creativity?

The basic essay plan – see blogparagraph 1 should be an introduction which explains which projects you did. It can be quite short.

paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.

paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say.

paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.

paragraph 5 short conclusion

Sentence starters for creativityMy AS brief was to create ………… Creativity is ……………..I was able to demonstrate my creativity in a number of ways…….Ways in which I supported my own creativity included….Obstacles to my creativity included…..working within conventions…..taking risks when marks were at stake…..working in isolation (getting lost in my own ideas)…. lack of technical competence…..lack of confidenceI think my ability to be creative really progressed in Year 13. I found that with the second brief…..I was able to….. and…… I found ways of avoiding the obstacles that had undermined my creativity in Year 12 by…..