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It is the creation of relationships, connections and
interactions. It connects tools & technology with
behaviors, locations, objects and cultures and
creates networks or systems. It’s about being
strategic: you need to figure out who connects to
whom, when and why and to what result.
Blah. Blah. Blah.
Simply, you need to plan for a chain
reaction.
What is digital creativity?
Thanks to the internet and a multi-gadget lifestyle, people spend over 400 minutes looking at screens
each day.
The future is digital, and it’s here.
“I believe we are on the cusp of a new wave of creativity
that is fuelled by emergence
of the connected
age”
Bob GreenbergFounder & CEO, R/GA
“It's not rocket science: The best
ads tell great stories. They
invite you in. They make you laugh. They teach you
something. They also sell”
David DrogaFounder, Droga5
Cannes Lions 2011 - Integrated & Outdoor Grand Prix Winner
Data mapping ContentFacebook Tech
Video
•Get a voice •Be cool •It’s all about people•Personalize
Personalisation
• UGC• Pictures say more than words•It’s all about people
UGC – Casting Call
UGC – Art
Picture Collage Fan Takeover
Video Innovation
Social Currency
Conversations
Announcements
Gamifying
#Win
• Have Fun!• Humanize
• Be timely• Use Influencers• Involve People
Influencers
• Editing is king• Don’t try to cram in too much • Get people to contribute• Be fun & consider stop-motion
Content
Contest
• Have Fun!• Humanize
• Be timely• Influencers• Involve People
Content Interactive
Interactive Content
Content
Go Wild
Banner Innovation
Banner Innovation
Interactive Web
Interactive Web AR
Desktop + Mobile Web Experience
Mobile – Web Bridging
Mobile Ads
Mobile-Print Innovation
Mobile-Print Innovation
Live Hoarding