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L I V E
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R E A L T I M E T H I N K I N G
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IDEAS USING REAL-TIME DATA
Why?
Why NOT?
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sounds awful!
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A. “no time to think” B. 24/7 approvals C. just post anything
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there must be a better way
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there must be a better way (PLEASE)
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or….
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*welcome to marketing 3.0
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FYI - marketing 2.0
Innovation in the face of technology, thanks to TV
(in 1962)
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So how do we?
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don’t start here (it’s BAU) boring as usual
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Become a SPOTTER
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Start here
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buildcultural calendars
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BUT DON’T FORGETDATA GIVES INSIGHTSBUT NOT ENTERTAINMENT
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2 approaches to use datawith ideas:- reactive- proactive
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REACTIVE DATA- harvesting data to spark ideas- build on existing momentum
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e.g.The Purrari….
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PROACTIVE DATA- create a thrilling idea designed to create data- find an engaging way touse this data
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Awesome!How?
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brand territories
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MAGNITUDE
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QUESTIONS?
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the end or is it?
