Joan Witte

Raven Loon Communications

December 19, 2012

Content is King Tips for Spreading the Word About Your Business!

Dec. 19, 2012 P. 2

Content is King Spread the word!

• Words matter • Easy to share

• Tell a story

Dec. 19, 2012 P. 3

Test yourself: www.wordle.net

Words Matter

Dec. 19, 2012 P. 4

90 percent of word of mouth happens offline (Keller Fay Group)

Easy to Share

• Be real and generous (memorable)

• Tap emotions

• Speak to 8th grade level

• Lead with intrigue

• Keep relevant

• Story--results

Dec. 19, 2012 P. 5

Tell a Story • Beginning

• Middle

• End

• Result (the punch line)

Engage people

www.theravenloon.com

734-646-0038