HOW TO CREATEBUZZ

GOOD MOOD = GOOD CONTENT Cover band 2011

PERCENTAGE OF B2B MARKETERS USING CONTENT MARKETING

Last year, 91% of b2b marketers said they used content marketing

PERCENTAGE OF B2B MARKETERS WHO USE VARIOUS SOCIAL MEDIA SITES FOR CONTENT

B2B content marketers use an average of 6 social media platforms, up from 5 last year.

GOOD CONTENT

CRYSTAL CLEAR

ELEGANTLY SIMPLE

INSPIRATIONAL

FOCUS ON YOUR NICHE

BRAND

www.redbullmediahouse.comRED BULL IS A MULTI-PLATFORM PUBLISHING HOUSE

BLOGS

www.padraicino.comHELPING INDUSTRY TO UNDERSTAND MATTERS RELATED TO MEETINGS

WHITE PAPERS

www.meetology.comHELPING INDUSTRY TO ANSWER CHALLENGING QUESTIONS

USEFUL INFO

www.eventmanagerblog.comTHE HEART OF 145.000 PROFESSIONAL COMMUNITY, author Julius Solaris

CONCEPT

www.eventmanagerblog.comNO MORE BORING MEETINGS!MEETOVATION

NEWSWORTHY STORIES

MEETOVATION – CONTENT STRATEGY

1. INVOLVEMENT OF DELEGATES 2. CREATIVE USE OF FACILITIES 3. GREEN AND RESPONSIBLE 4. AUTHENTIC AND LOCAL FLAVOUR 5. MEASURING ROI STORIES: HEALTHY FOOD, CSR PROJECTS, ……

MULTICHANEL

www.gdanskconvention.plEARNED MEDIA + PAID MEDIA + OWNED

MEDIA

The atmosphere is great, the food is great, the whole city experience is great. Linda Periera

SOCIAL

www.meetmrholland.comPERSONALIZATION

LESS IS MORE

www.vienna.convention.atDEVELOP A CLEAR MISSION STATEMENT

= POWERFULL CONTENT MARKETING STORIES

CONTENT MISSION STATEMENTS

KOREA - BEYOND MEETINGS MALAYSIA - ASIA LIKE NEVER BEFORE POLSKA – COME AND FIND YOUR STORYDUBAI – THE LAND OF OPPORTUNITIESMADRID – MAKING BUSINESS A PLEASURE VANCOUVER – SPECTACULAR BY NATURE

CSR PROJECTS

www.kongres-magazine.euIMEX CHALLENGE MAKING A POSITIVE IMPACT!

GREEN MEETINGS

www.kongres-magazine.euPROJECT BEBEE SLOVENIA GREEN MEETINGS

EVENTS

www.kongres-magazine.euEVENTS AS CONTENT MARKETING MACHINES

MEDIA

www.kongres-magazine.eu

NEW MEDIA: CONENT CREATORS- PERSONALIZATION- DIGITAL CONVERGENCE ACROSS PLATFORMS- CURATION - DEMOCRATISATION OF CONTENT

YOU ARE WHAT YOU READ

CONTENT SHOULDN’T BE:

BORINGUNINSPIRING

CONTENT OVERLOAD SO