Joan Witte
Raven Loon Communications
December 19, 2012
Content is King Tips for Spreading the Word About Your Business!
Dec. 19, 2012 P. 2
Content is King Spread the word!
• Words matter • Easy to share
• Tell a story
Dec. 19, 2012 P. 3
Test yourself: www.wordle.net
Words Matter
Dec. 19, 2012 P. 4
90 percent of word of mouth happens offline (Keller Fay Group)
Easy to Share
• Be real and generous (memorable)
• Tap emotions
• Speak to 8th grade level
• Lead with intrigue
• Keep relevant
• Story--results
Dec. 19, 2012 P. 5
Tell a Story • Beginning
• Middle
• End
• Result (the punch line)
Engage people