CODES AND CONVENTIONS OF A BILLBOARDRyan Quinn

What is a Billboard?• A Billboard is a large, public advertisement use to attract

the general public towards a certain product. The overall size and location of a billboard cultivates the audience into taking notice. To add, the inclusion of witty remarks and slogans are deployed, aiming to leave the audience thinking, therefore remembering the advertisement, and the product as a result.

How/Why are Billboard’s effective commercially?

• As noted previously, Billboard’s undertake the usage of eye-catching visuals, ranging from witty remarks, displayed with a large, bold font as well as company logos and images used as either metaphors (For further thinking or comedic effect perhaps?), or images that directly relate to the text passively.

Real example of a billboardThis is a billboard, showcasing the positive impact of using the product (Hospital/askformary.com) rather than simply the product itself. The implication of positive impact is signified through the billboard’s replication of the outcome of the use of the product; a competent spinal cord.

List of Codes and Conventions • Bold text: The bolder the text, the more likely the

attention of a bystander is to be caught. • Memorable catchphrase/tagline: Taglines are often

cliché, or contrastingly unique. This is an additive deployed to allow the public greater convenience and specificity when remembering the advertisement, thus more likeliness to acquire or use the product.

• Use of brand/company logo: Company logo’s are included within billboard advertisements to gain exposure as well as to consolidate ownership of the advertisement, the product and any other endorsements.