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Codes & Conventionsof
BillboardsBY FATIMA IFTIKHAR
A billboard a large outdoor advertising structure. They often are found in high traffic
areas such as a motorway or highly populated cities or towns. Billboards are in place to present large advertisements to
passing drivers. There will often be large and witty slogans with distinctive visuals.
Billboards will be highly visible in the top designated market areas. Bulletins are the most impactful form of advertising, they
easily visible due to there size.
LIST OF CODES & CONVENTIONS
● DATES OF RELEASE ( If
any )
● SLOGAN
● SUBHEADINGS
● INFORMATIVE
● EASY TO READ FONT
● CHANNEL or the
Company LOGO
● LOGO (CREATING BRAND IDENTITY )
● COLOURFUL AND
ATTRACTIVE
● DOMINANT TITLE
● CLEAR AND LARGE IMAGE(S)
● DIRECT ADDRESS
● ANCHORING
● GOOD LAYOUT
Company Logo
Attractive Color Scheme
Slogan
Good Layout
Easy To Read Font
Clear & Large Image
Slogan
Attractive colors
Company Logo
Large Attractive Image
Good Layout
Easy To Read Font
Anchoring Image and Colors
Logo
Attractive Color Scheme
Clear & Large Image
Good Layout
Slogan
Date of Release
Easy to Read Font
DominantTittle
Informative