BILLBOARD CODES AND CONVENTIONS

These three advertisements are very similar - Large image of product being advertised – background is one solid colour with a short, easily-read catch line to give meaning to the image and increase the likelihood of people remembering it – brand logo in the corner to increase brand awareness

This billboard challenges typical characteristics of a billboard as it actually has a large part of it missing as the design. Due to the strength of the brand, audiences already know the name without having to see it fully and this has been used to their advantage in this situation. The ad also features a release date as it is a film but is stereotypical in the sense that it features a large image being the main focus and very limited, basic text