Education and Social Media -

Case Study

International School of London - 2014

The ISL Group of Schools provides a

dynamic and balanced curriculum, based

on reputable and highly recognized

international curricula like the

International Baccalaureate programs

and the International Primary Curriculum

and offering around twenty languages

Results at School Level

Results for Students

Results for Faculty and Staff

Results for Alumni

Results For Parents

Digital and Social Media Strategy

Content Strategy

Business Workflow Processes

For Social Media

Integrated Digital Campaigns

Competitive Analysis

Communication Sessions

Review and Support

Social Media Policy

Social Media Tools

Augmenting Digital Literacy

capabilities

Who

Who

The ISL Group of Schools provides a

dynamic and balanced curriculum,

based on reputable and highly

recognized international curricula like

the International Baccalaureate

programs and the International Primary

Curriculum and offering around twenty

languages to students from Early

Childhood to Grade 12.

Result

Results at School Level

• Safeguarded reputation of the school

• Engaging directly with stakeholders:

students, faculty, staff, parents, alumni,…

• Assisting in filling in student places

• Provide members of the ISL community

with guidance for using Social Media to

communicate about school related

matters

Results at School Level

• Clarified the relationship between

existing policies and uses of Social

Media

• Integration of internal procedures for

bullying with cases of cyber-bullying

• Implementing a school-wide Social

Media Policy that integrates with existing

school policies

Results at School Level

• Raised awareness regarding school,

messages of the school, activities,

teaching methodologies,…

• Nurturing and growing online community

of school across London, Surrey, Doha

Results for Students

• Confidentiality of students is maintained

• Updated with school activities and events

• Contribute content to Social Media

channels

• Social Media activity complements the

digital activities that the school has been

investing in

Results for Faculty and Staff

• Updated on latest trends in Digital

and Social Media for the education

sector

• Professional profiles on LinkedIn for

select personnel

Results for Alumni

• Created a digital environment to stay

in touch

• Tied graduating class with past

classes

• Alignment with the Social Media

policy for communication with

students post graduation

Results for Parents

• Engaged parents online and offline

regarding school activities, concerns,

and child well-being

• Raised awareness regarding school

policies and procedures followed

across Digital and Social Media

• Regularly communicated school

messages and methodologies

How

Digital and Social Media Strategy

Devising and implementing a strategy that

encompasses communication via web, mobile,

and social media and involves the different

stakeholders: students, parents, faculty & staff,

alumni,...

Content Strategy

Content generation tactics and frequency

based on Content Category Type, Content

Objective, and Content Channel. Moreover,

content is optimized based on content

performance.

Business Workflow ProcessesFor Social Media

Introduce and optimize Social Media workflows

for handling requests via Facebook, Twitter, and

other Social Networks, flow of content

generation, and internal plan of action for Crisis

Management.

Integrated Digital Campaigns

Devising and implementing a strategy that

encompasses communication via web, mobile,

and social media and involves the different

stakeholders:

students, parents, faculty & staff, alumni,...

Competitive Analysis

Industry insight and competitive intelligence

analysis on activity of other institutions in the

industry with their associated activity across

web, mobile, and social.

Communication Sessions

Communication Sessions with faculty, staff,

parents, and students.

Review and Support

Review and support of Social Media

activity

Social Media Policy

Provide members of the ISL community with

guidelines for using Social Media to

communicate about school related matters.

Social Media Tools

Implementation and integration of the latest

Social Media tools across different

business functions.

Augmenting Digital Literacy capabilities

Extensive sessions with members of faculty,

staff, students, parents, and management

regarding the latest Digital and Social Media

trends and what the school is implementing.

Methodology

Methodology

The International School of London worked closely

with different members of faculty, staff,

management, IT, students, heads of schools, and

parents over a course of a year to forge digital

policies and practices that reflect the school’s

identity, culture, and long term growth plans.

Moreover, ISL worked closely with Digital and

Social Media Strategist Ayman Itani

(aymanitani.com) who provided insight and

experience in areas of Digital Strategy and

Social Media implementation.

Methodology

The extended effort of all involved parties has

established a strong foundation for nurturing

the Digital and Social Media ambitions of the

school as this dynamic medium evolves.

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